Manager Shopper Marketing - Albertsons-REMOTE

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

Nestlé Coffee & Beverage Division is on a mission to elevate how our consumers experience our products. We elevate everyday moments with each sip. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and enhancers and the moments it creates. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers and shoppers every single day. Together, we will brew remarkable things.

The Coffee and Beverage categories are one of the most dynamic and fastest growing in retail.  Consumers’ and shoppers’ love affair with these products means they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for Nestlé Coffee and Beverage, you will be responsible for designing and executing programs that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestlé Coffee and Beverage Sales team and Brand teams to drive the coffee & beverage categories and conversion of Nestlé products at Albertson’s.

This position is remote. 

RESPONSIBILITIES

• Lead Shopper Marketing Agenda for Albertsons, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
• The expert of omnichannel marketing including Retail Media Networks, digital strategy & activation along with in-store opportunities to connect with shoppers across the shopper journey.  Provide paid search thought leadership and collaborate with paid search agency and internal stakeholders to optimize ROAS, share of search, keyword strategy and online share.
• Leads the management of agencies and vendors that includes briefing the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders.  Manages a shopper marketing budget, with responsibility for both working and non-working dollars.
• Own relationship with Albertsons Retailer Media Network to drive performance accountability and maintain strong understanding of evolving capabilities.
• Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key promotions.
• Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development their customer plans that are aligned with the customer's problem to solve and Nestlé Coffee & Beverage priorities.
• Spearhead development and share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
• Build and maintains multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.
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