Senior Director, Field Marketing, Americas

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Senior Director, Field Marketing, Americas 

Role Overview: 

As Senior Director, Field Marketing, Americas, you will own the marketing contribution to pipeline and revenue across North America and Latin America. Acting as a strategic partner to Sales leadership, you will define and execute the regional go-to-market strategy, drive enterprise growth, and accelerate expansion in key markets—particularly across Latin America. 

This role serves as a critical link between global strategy and regional execution, serving as the bridge between Programs teams and regional field execution, ensuring campaigns are localized and activated in-market. You will shape how marketing drives pipeline creation, account engagement, and customer growth across segments, territories, and priority accounts. Operating with a high degree of autonomy and executive visibility, you will influence regional strategy, investment decisions, and performance outcomes. 

At Genesys, we are redefining customer experience through AI-powered innovation and human-centered design. You will play a pivotal role in advancing this mission by building and scaling a high-performing field marketing organization that delivers consistent, data-driven impact across diverse and high-growth markets. 

This role reports to the VP Demand Generation, Americas. 

Key Responsibilities: 

Regional Strategy, Bookings and Pipeline Ownership 

• Own the Americas marketing contribution to pipeline and bookings, with accountability for marketing-engaged pipeline, conversion, and ROI across segments  

• Define and execute the regional field marketing strategy aligned to global go-to-market priorities and regional growth objectives  

• Establish clear performance metrics and forecasting inputs, providing visibility into pipeline health and marketing impact to executive leadership  

Go-to-Market Leadership 

• Act as a strategic partner and challenger to Sales leadership, co-developing go-to-market strategy, territory priorities, and growth initiatives  

• Drive alignment across Enterprise, Commercial, and growth segments, ensuring marketing strategies are tailored to sales motions and customer needs  

• Define and operationalize account-based and segment-specific marketing strategies, with a focus on high-value account engagement and pipeline acceleration  

Regional Growth 

• Partner with regional Sales and cross-functional teams to prioritize markets, align on growth opportunities, and ensure effective marketing support across growth countries and segments 

• Lead the execution of the Latin America field marketing strategy, translating global and regional priorities into localized, in-market programs that drive pipeline and growth 

• Build and scale in-region marketing execution capabilities, ensuring