Director, Omnichannel Media

Job title: Director, Omnichannel Media

Location: Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrate innovation that accelerates brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes

• Improve sharing of best practice

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

The NA Omnichannel Media Lead role is a key player in the wider Web and Media Personalization Team. The lead oversees a team of Media experts, ensuring close collaboration with other channel colleagues to ensure a unified and innovative set of omnichannel capabilities is available for brand marketing campaigns.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Overseeing the media team, coordinating media strategy and buying for all of Sanofi’s brands in the US

• Providing input to individual brands’ marketing strategies and campaign plans, ensuring an effective, modern marketing journey for Sanofi’s customers across multiple channels

• Overseeing Sanofi’s media agencies, ensuring efficient and effective media buying on behalf of Sanofi

• Agreeing, measuring, monitoring, and reporting on metrics that measure the performance of Media channels

• Driving improved media execution processes, improving marketing performance against agreed metrics and targets

• Ensuring the sharing of best practice across brands

• Staying up-to-date on the latest innovations in the Media space, and advising on the integration of these capabilities where they align with Sanofi’s wider objectives

• Support the onboarding and upskilling of North America and offshore colleagues

• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities

• Collaborate proactively with OC Ops and other colleagues on improvements to day-to-day marketing operations processes

• Contribute to knowledge sharing and upskilling programs

• Support the delivery of key transformation programs

• Drive excellent working relationships with agency and vendor partners

• Drive cultural change through the championing of an agile, customer-oriented mindset

About You

Skills:

• The ideal candidate will have experience leading media operations at an agency or advertiser and will have demonstrated experience in building complex processes and new ways of working.

• 10 + years’ experience in paid media; agency and/or advertiser experience in either area preferred.  Pharma media experience, touching on a diverse set of conditions, disease states, and audiences (such as Consumer, HCP, Payer, etc.)

• Ability to track and manage large, complex initiatives requiring the input of multiple stakeholders.

• Ability to list