Buyer, Digital Investment

Agency :

Havas Media New York

Job Description :

Havas Media Group North America, the Media Experience agency, is looking for a Buyer to join the Digital Investment Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. 

The Digital Investment Buyer is a key member of the Digital Investment team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its clients. They take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams. They are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence. They supply aggregated quantitative and qualitative information for group level reporting for rate and program negotiations. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.

 

A DAY IN THE LIFE MIGHT LOOK LIKE: 

• Utilize internal and syndicated data sources to identify and recommend media vendors that deliver on client/campaign objectives for direct (contextually placed) site buys 

• Lead the preparation and submission of RFPs (Request For Proposal) to prospective site partners 

• Participate in negotiation for favorable rates, value, and investment terms for direct site buys 

• Partner with specialty teams to ensure cohesive Digital campaign launch where necessary 

• Contribute to client status report on behalf of Digital Investment team campaign execution 

• Deliver flawless launch and QA support for all digital campaigns 

• Oversee creation of insertion orders through Prisma system, drive updates as necessary with optimizations 

• Provide media plan and spec sheet to creative team and/or brand for trafficking 

• Partner with ad ops team to ensure go live readiness 

• Review draft billing for client invoicing and support any resolution of discrepant invoicing 

• Document all rate and added value detail by vendor for use in future negotiation 

• Partner with Analytics to review, analyze and optimize Digital plans to best performing partners and placements and provide back to Connection Planning for consolidated regular reporting back to client 

• Meet with vendor sales representatives to obtain information about their products 

• Lead set up of vendor connections including sit-down meetings, phone calls, and webinars 

• Lead creative kick off calls with any media partner if necessary, for creative and/or brand teams 

• Keep abreast of industry trends and assist in knowledge sharing across the team 

• Lead by example while developing, motivating, and coaching the Digital Investment associate 

 

 

 

 

 

 

WHAT YOU’LL NEED/SKILLS: 

• Strong understanding of the Digital space inclusive of all site direct and all specialty fields 

• Strong partnerships with sales organizations 

• Ability