Senior Director, Growth Marketing and Insights

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As the Senior Director of Growth Marketing and Insights, you’ll shape the global growth strategy with a digital-first mindset, driving high-impact, connected brand-to-demand experiences. This role partners across brand, product marketing, and field marketing to elevate storytelling and accelerate demand within key accounts. You’ll lead the development of integrated campaigns and journeys, engaging buyer groups through digital, field, and growth marketing channels, while owning the website experience and driving SEO for optimal traffic and engagement.

As a data-driven leader, you’ll harness insights to shape strategy, optimize investments, and measure effectiveness. You’ll collaborate with sales and corporate strategy teams to enhance marketing-sales alignment, driving efficiencies via lead management and funnel processes while enabling personalized customer journeys.

This role is pivotal in building global brand awareness, market share, and revenue. You’ll lead a high-performing organization and collaborate across senior leadership.

Your Impact

• Customer Acquisition - Drive customer acquisition efforts by optimizing lead generation funnels, developing targeted campaigns, and employing marketing automation and conversion rate optimization tactics - Experiment constantly to find innovative approaches
• Customer Engagement - Implement strategies to enhance customer engagement and retention through personalized communication, upselling/cross-selling initiatives, and loyalty programs
• Digital Marketing - Oversee all digital marketing initiatives, including website development and SEO strategies, to enhance online presence and drive traffic
• Insights and Analytics - Leverage data analytics, A/B testing, and marketing automation tools to track and analyze key performance metrics, generating actionable insights to optimize marketing initiatives for improved ROI - Use data and feedback to inform and refine your strategy
• Market Research - Conduct regular competitive analysis and market research to identify emerging trends, opportunities, and potential threats, informing strategic decision-making
• Cross-Functional Collaboration - Foster strong partnerships with sales, product management, and other cross-functional teams to align marketing initiatives with business objectives, ensuring seamless execution and collaboration with other leaders
• Performance Reporting - Develop and deliver regular reports to the senior team, highlighting key marketing performance metrics, growth opportunities, and progress toward revenue targets - Be proactive in finding growth opportunities that align with the business mission and values
• Build, manage, and inspire a high-performing and diverse growth marketing team, providing guidance, coaching, and professional development opportunities to ensure individual and collective success
• Develop a comprehensive marketing strategy from Brand to D