North American Digital Marketing Manager - US

Job Title: North American Digital Marketing Manager

Salary: $90k annually

Location: Denver, CO (hybrid, 2-3 days per week in our RiNo office)

Shape how we grow - and grow with us!

This is an exciting opportunity to join a fast-growing global business and play a key role in driving customer acquisition across the US and Canadian markets. Reporting to Helen Fisher, Digital Director, Growth & Transformation, the Digital Marketing Manager sits at the center of our ambitious growth strategy and offers the chance to make a real impact across multiple markets and digital channels.

This position owns the day-to-day performance of PPC and SEM, paid social, and affiliate channels, while also identifying, testing, and scaling new digital marketing opportunities. The successful candidate will oversee digital agency partners to maximize return on investment, continuously refine strategies, and align activity with seasonal demand and key product priorities.

Working closely with product and regional marketing teams, the Digital Marketing Manager will use data and insights to identify trends, opportunities, and performance drivers, translating these into clear actions that improve marketing effectiveness and support overall business growth.

About Macs Adventure

We’re a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel.

Welcoming over 40,000 customers on walking and cycling trips to destinations around the world, we employ over 150 people across the UK, US and Germany who share our purpose to create #macsmoments by leading, advocating & enabling self-guided, active travel as a positive force for people and planet.

In November 2024, we proudly achieved B Corp certification, marking a significant milestone in our journey toward sustainable, values-driven growth.

Our Culture

We’re an ambitious, forward-thinking business with a bold vision for the future, and our culture reflects these ambitions. We’re an action-oriented, fast-paced organization and we like to have fun along the way. We’re looking for people who can grow with Macs and join us on our journey. It’s not the easy route and we’re looking for people who enjoy challenges, love learning, want to make an impact and align with our core values:

· Love the journey: A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self-guided, active travel and shout about it. As more travelers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace to new opportunities. Carpe diem!

· Take a different path: We’re not different for different’s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?

· Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.

· Go the extra mile: We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.

What you’ll do;

• Drive customer acquisition and revenue growth through performance marketing channels
• Optimize channel mix and spend to improve efficiency and return on investment
• Identify and act on market trends, opportunities and performance insights
• Align marketing activity with product priorities and regional strategies
• Manage and challenge agency partners to deliver against performance targets
• Deliver continuous testing and optimization to improve conversion and acquisition
• Contribute to overall market performance through data led decision making

In the first year, you will seek to build a strong understanding of market and performance drivers, take full ownership of channel performance and agency management, and deliver measurable improvements in efficiency and customer acquisition. You will establish a struct