Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Manager of External Business Communications within PNC's Marketing and Communications organization, you will be based in Pittsburgh, PA and manage a team comprised of external communicators and content creators.

The Head of External Business Communications for PNC is a highly motivated leader, an effective player coach, and a seasoned communications strategist with strong executive presence. This role requires expertise across all facets of external communications, including media relations, reputation management, executive visibility, crisis and issues management, thought leadership, and integrated brand storytelling. Extensive experience leading large-scale, proactive earned media and external communications programs for complex, highly regulated organizations is required.

Prior experience in financial services or financial communications is strongly preferred. The leader in this role will be charged with the development and execution of external communications strategies that support and enhance the reputation of PNC and drive awareness and consideration across all lines of business (AMG, C&IB and Retail). The leader in this role will be charged with the development and execution of communications strategies aimed at:
• Positioning PNC as a top national coast-to-coast franchise and each of its business lines as leading national brands
• Driving executive thought leadership that positions business leads and other PNC branded spokespeople as key industry influencers
• Creating relevant, value-add thought leadership content delivered through high-impact media and other external channels to drive awareness and consideration in the marketplace.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Establishes the strategic direction of the team. Responsible for the team's development and execution of all communications strategies to advance business priorities.
• Establishes and leads overall communication strategies; oversees the planning, research, and development of content for complex communication initiatives. Develops and implements measurement approach to determine the impact of communications plans and strategies.
• Leads in the resolution of issues. Develops and maintains client relationships with executives and all levels of management, providing counsel on all aspects of communications. Engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Directs, leads, and holds the team accountable for business analytics, reporting, and accountability framework to drive results and achieve successful integration of marketing and business strategies in support of business programs/initiatives.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage