Manager, US Brands Merchandising
VSP VisionAbout the role
Develop and maintain highly complex strategic mid to long-term merchandising strategic plans for assigned brands, capitalizing on market opportunities as they arise
Lead seasonal and long-term assortment planning, aligning product architectures of assigned collections with brand positioning and commercial targets
Monitor sales performance (sell-in and sell-out), inventory, and profit to optimize the assigned product lines and proactively identify new business opportunities
Serve as primary contact for Sales in terms of product/assortment feedback and implementation of new business strategies/sales opportunities
Analyze market trends, emerging developments, and consumer behavior to deliver strategic brand insights to the team and leadership
Monitor the competition and eyewear market evolution to leverage synergies and harmonize/optimize the portfolio assortment
Continuously monitor market trends through regular retail shop visits, gathering market intelligence from a wide variety of sources
Provide merchandising leadership for the Auto-Replenishment Program, streamlining product offerings and improving performance
Lead merchandisers by implementing a data-driven approach to support decision-making, taking ownership of the annual process
Contribute to annual budgeting and financial planning processes, owning Merchandising KPIs
Collaborate with internal teams through the full life cycle of a product to ensure long-term success of the brand/product
Own the Merchandising Brief and create a guideline document outlining future product developments, including style count, target materials, gender focus, price range, pricing strategy, and maximum cost based on market and competitors’ benchmarks
Define the final line plan and pricing strategy for each brand in collaboration with design, product, and brand teams, ensuring the right product at the right price
Coordinate market reviews to adapt as needed and support sales by managing product lifecycle and minimizing obsolescence through efficient collection analysis and line reviews
Evaluate market and customer information together with historical data, incorporating trends/concepts into the merchandising plan
Manage the product launch phase by evaluating the expected potential sales for each product, collecting feedback from key stakeholders
Coordinate cross-brand product mix and synergic assortments across collections, while developing dedicated assortments to maximize sales in specific regions or distribution channels
Liaise and create strong cross-functional relationships with Brand and Product Design teams to develop comprehensive tools required by sales channels
Assure effective communication across the team, including with international colleagues and direct leader
Monitor the performance of employees; provide prompt and objective coaching, feedback, and counseling to help ensure high levels of engagement
Evaluate workflow processes, assign resources, and recommend staffing and training needs based upon corporate objectives and priorities
Job Specifications
Typically has the following skills or abilities:
Bachelor’s degree in Business, Fashion Merchandising, Marketing, or related field, or equivalent experience; minimum of 1 year of additional experience related to functional area
Minimum of 3 years of management experience with responsibilities for hiring, training, assigning work, and managing performance of direct reports
Proven experience motivating and leading a team through the development and execution of multiple, simultaneous projects and complex integrated campaigns, with various vendors, business partners, and significant budgets
Strong knowledge of eyewear industry or experience in fashion accessory field
Excellent computer skills, especially MS Office programs
Strong analytical and organizational skills with the ability to meet key deadlines
Ability to write and present clear, concise reports
Superior written, verbal, and interpersonal skills
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