CRM and Loyalty Manager (Healthcare)

 

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

 

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. 

 

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. 
 

 

POSITION SUMMARY:

The healthcare marketing landscape is changing, fast. Healthcare professionals are increasingly expecting their engagements with companies and brands to be more digital going forward. Nestlé Health Science recognizes the importance of finding and reaching our customers where they are, and that means increasing our commitment to transforming our marketing strategy and focusing on healthcare professionals (HCP) Omnichannel. 

  

The CRM & Loyalty Manager (Healthcare) is responsible for developing and executing data-driven CRM strategies to enhance healthcare professionals customer engagement, retention and lifetime value. This person will own the end-to-end management of customer email & SMS campaigns and journeys, from creation to optimization, and drive innovation through testing and continuous improvement. This role requires a strategic thinker with hands-on experience in CRM tools and a passion for creating an effective HCP Omnichannel experience. This is a remote opportunity with quarterly travel anticipated. 

 

KEY RESPONSIBILITIES:

• Oversight of email & SMS marketing, as well as a loyalty program, focused on reaching Healthcare Professionals for Nestlé Health Science Professional Health Brands to drive customer acquisition, engagement, retention and loyalty.
• Create email and SMS campaigns, including calendar management, briefing, routing, QA, audience segmentation and scheduling.
• Build new automated journeys, including creative process and creation of flow structure.
• Optimize existing email & SMS through continuous analysis and improvements.
• Manage CRM marketing zero & first-party data, including incoming leads, audiences lists, and supplemental profile data.
• Develop and maintain a testing roadmap, including A/B and multi-variate tests to improve engagement and conversion metrics.
• Manage HCP loyalty program.
• Measure and report performance of all email, SMS and loyalty activations. Lead monthly and quarterly reports internal stakeholders and leadership.
• Establish relationships and collaborate cross-functionally with Brand, Creative & Development, Marketing Technology, Medical/Legal/Regulatory, and Sales partners.
• Own HCP loyalty program, including earning methods, rewards, referrals, tiering and corresponding promotions.
• Understand each brand’s target audience, overall business goals and strategic marketing objectives.
• Facilitate HCP Omnichannel strategy and execution to ensure consistency across online and offline touchpoints, such as conferences, educational webinars, media, etc.
• Thought Leadership: Maintain and share expert knowledge of key HCP engagement tactics and the latest industry and market trends, along with a POV on what/how we can leverage for our own brand.

 

EXPERIENCE AND EDUCATION REQUIREMENTS:

• Bachelor's D