Senior Manager, eCommerce
ComcastAbout the role
Job Summary
Responsible for overall digital sales efforts to grow eCommerce sales and revenue, focusing both on new customer acquisition and existing customer cross-sell/add-ons. Develop compelling marketing materials around digital promotions and offers to maximize engagement and conversion with consistent merchandising from offsite to onsite. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and may manage other employees.Job Description
Core Responsibilities
- Develop and execute marketing and promotional plans to achieve monthly goals.
- Collaborate with product and testing teams to test and introduce new messaging and functionality that optimize conversion rates for customers.
- Lead efforts with analytics teams to understand and report on sales trends, offer utilization and trends.
- Partner with analytics and insights team to develop new dashboards and reporting insights to drive better understanding of the underlying business performance and promotional impact.
- Execute new offers and incentives across new and existing customers.
- Conduct frequent testing of the site using test accounts to take screenshots of the user experience to send to key stakeholders and to audit the customer journey.
- Partner closely with user experience, divisions, and product teams to keep ecommerce content relevant and engaging.
- Able to balance multiple priorities, dealing with 6-12 projects at once on various timelines (i.e. quick asks that take 1-3 days balanced with longer-lead timelines of 2-4+ weeks)
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
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