VP of Marketing

Company Description

IDIQ is an award-winning company looking for talented individuals to join the team. We are passionate about fostering your unique skills, supporting your career goals and creating an exceptional work environment while providing outstanding solutions that our members trust.

IDIQ® is recognized as one of the fastest-growing industry leaders in identity theft protection and credit report monitoring. The IDIQ flagship brand is IdentityIQ®, offering real-time fraud alerts and credit report information to not only protect but also educate consumers. Popular IDIQ brands also include MyScoreIQ® for financial health and protection; Credit & Debt®, a credit and debt education-based membership platform; and IDIQ® Pre-Paid Legal Services℠, a leading provider of voluntary employee benefits.  As one of the fastest growing companies in the United States with consecutive spots on the prestigious Inc. 5000 list, we provide award-winning services and a positive work environment.  

We offer generous benefits such as paid vacation time, paid volunteer leave, health insurance, employer-match 401(K) contributions, continuing training opportunities and more. We also provide our staff with unending free coffee, relaxation rooms, game rooms and company events.

We value innovative thinking, excellent communication skills, on-your-feet problem-solving and a penchant for team collaboration. In this role, you are an integral part of our company’s success, helping create innovative solutions that serve our members’ needs.

If you are looking to join a growing company and work among talented peers, we encourage you to apply today!

Job Description

The VP of Marketing is responsible for developing and executing comprehensive marketing strategies, leading a marketing team, and driving brand awareness and revenue growth.  

Primary duties include:

• Develop and execute comprehensive marketing plans to align with business goals and increase brand awareness.
• Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals.
• Provide leadership and/or support on the design, development, and implementation of products and material.
• Oversee and provide direction to market and competitor analysis.
• Provide leadership, direction and management of the market research function.
• Experience in traditional marketing, including print, direct mail, radio, television, and event-based promotions.
• Expertise in brand development, ensuring consistency across messaging, visual identity, and audience engagement.
• Strong knowledge of market research methodologies to assess brand perception and competitive landscapes.
• Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance.
• Ensure all marketing communications are coordinated, supports marketing plan objectives and manages effective expenditure of resources.
• Set current and long-term goals for internal teams.
• Provide input and support to the company’s leadership in the development of joint ventures, affiliations and partnership arrangements.
• Provide marketing skills and expertise to the company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.
• Lead and manage the marketing team, ensuring efficient execution of campaigns.
• Maintain a prioritized product backlog for all assigned projects based on business value.
• Design and oversee the marketing budget to ensure resources are allocated effectively.
• Monitor and improve marketing campaigns, ensuring they meet objectives.
• Conduct research to identify trends, challenges, and opportunities for growth.
• Work closely with other departments to align strategies.
• Build relationships with media and stakeholders through creative PR strategies.
• Experience in B2B2C marketing, developing strategies that effectively engage both business partners and end consumers.
• Develop and execute multi-layered marketing campaigns that enhance brand positioning for business clients while simultaneously driving consumer demand and fostering customer loyalty.
• Regular and predictable attendance is a requirement of this position.
• Performs other job-related duties and responsibilities as may be assigned from time to time.

Qualifications

• 12+ years of demand generation and/or customer acquisition for high-growth companies.
• 5+ years of people management experience.
• Proven track record in senior marketing roles as either a Marketing Director or