Sr. Account Manager, Demand Activation

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Senior Account Manager, Demand Activation is a key member of FreeWheel's Global Programmatic Operations organization, responsible for driving programmatic demand strategy, optimizing buyer performance, and enabling the successful activation of advertiser campaigns across the FreeWheel Marketplace. This role combines technical expertise, consultative account management, and a deep understanding of programmatic video and CTV ecosystems.

Working as a strategic partner to Agency Sales teams, DSP Account Managers, and Demand Integrations, the Senior Account Manager will guide demand partners on best-in-class programmatic buying strategies, support the rollout of new programmatic products, and provide insights that help buyers maximize campaign performance and ROI.

This role sits within the Programmatic Activation pillar - working alongside Supply Activation as part of a unified activation flywheel that connects demand strategy with supply readiness across the full deal lifecycle. The ideal candidate is highly collaborative, analytical, and customer-focused, with the ability to translate complex programmatic concepts into actionable recommendations that drive revenue growth across FreeWheel's demand channels.

Job Description

Core Responsibilities

Demand Partner Strategy & Activation

• Partner with Agency Sales, DSP Account Managers, and Demand Integrations to optimize programmatic buying strategies and campaign activation across the FreeWheel Marketplace.
• Analyze demand partner performance and provide data-driven recommendations to improve campaign delivery, inventory utilization, and revenue outcomes.
• Guide partners on programmatic best practices, marketplace configuration, and strategies for maximizing CTV campaign performance.
• Monitor demand partner trends across daily, weekly, monthly, and quarterly timeframes; identify opportunities to increase spend and optimize performance.

Agency & DSP Relationship Management
• Develop and manage relationships across independent agencies, agency holding companies, and DSP partners - serving as a strategic programmatic resource across each buying channel.
• Support the operationalization and optimization of agency-facing commercial programs, including rebate structures, post-auction discount workflows, and deal-level pricing strategies.
• Drive adoption of high-value inventory packages and deal structures aligned with advertiser objectives and revenue goals.

Cross-Functional Collaboration & Product Enablement
• Collaborate with Product, Product Marketing, and Sales Marketing teams to roll out new programmatic products and capabilities to demand partners.
• Serve as a conduit for platform feedback, ensuring cross-functional teams understand demand partner needs and opportunities.
• Participate in roadmap discussions and advocate for enhancements that improve demand partner performance and marketplace outcomes.
• Coordinate with Supply Activation counterparts to ensure demand strategies are aligned with supply readiness, inventory packaging, and marketplace availability.

Programmatic Expertise & Marketplace Intelligence
• Maintain a strong understanding of CTV supply trends and how publishers package programmatic inventory across the FreeWheel ecosystem.
• Provide technical guidance on demand activation, buyer decisioning, and their impact on campaign fulfillment and performance.
• Act as a subject-matter expert for programmatic issues including deal setup, bid stream optimization, and marketplace dynamics.
• Leverage marketplace intelligence tools (e.g., Looker, Salesforce) to track metrics, analyze auction dynamics, and inform recommendations.

Stakeholder Engagement & Operational Execution
• Actively participate in Demand Partner QBRs, business reviews, and strategic meetings with thought leadership and actionable insights.
• Develop compelling presentations and meeting materials that communicate marketplace opportunities, performance insights, and strategic recommendations to demand partners.
• Collaborate with Activation Operations on escalation and troubleshooting related to campaign delivery, deal configuration, and DSP integration.
• Maintain timely internal documentation of account activities, strategic plans, partner feedback, and marketplace trends.
• Work effectively in a fast-paced environment, demonstra