VP of Brand Marketing

AI can be a powerful tool for good in the world – at Altana we apply AI to the world’s largest organized body of supply chain data to power a more resilient, more secure, and more sustainable model of global commerce. Our customers connect to the Altana network to build resilience for critical industries and infrastructure, automate and safeguard cross-border trade, transform insurance underwriting, protect national security, combat modern slave labor, disrupt fentanyl trafficking, and ensure that their products are sustainable.

Altana is backed by leading investors and used by the world’s most important organizations, including Lloyd’s, Maersk, multiple government agencies across the US, UK, EU, Singapore, and Australia, General Atomics, Boston Scientific, and more. We are building a global platform connecting the public and private sectors into an AI-powered network for building trusted supply chains. We operate in accordance with our values: we focus on value creation, not capture; we foster diversity and embrace difference; we embrace reality; we get things done; we amaze our clients. When you join Altana, you’ll be joining a vibrant, collaborative team working together to solve complex problems with the potential for global societal impact.

The Opportunity at Altana

As Vice President of Brand Marketing, you will serve as the architect and steward of Altana’s brand message, corporate narratives, and visual identity. You will shape how the world understands our company, our category, and our vision of a globalization rebuilt around fair, secure, sustainable, and resilient global networks. This role combines brand strategy, brand design, narrative development, thought leadership, content marketing, experiential and digital design, and external communications to drive awareness, engagement, and category leadership across Altana’s public and private sector audiences.

You’ll report to the CEO, lead Altana’s content marketing, design, and communications teams and functions, and work closely with cross-functional partners across product marketing, demand generation, sales, and government affairs to ensure brand clarity and cohesion at every touchpoint.

You Will

• Own and evolve Altana’s brand strategy, positioning, and visual identity to powerfully articulate our mission, value proposition, and category leadership.
• Lead the content marketing, communications, and brand design teams and functions, overseeing all brand creative, narrative, and storytelling assets across channels and formats.
• Develop and execute integrated brand campaigns that build awareness, reinforce category leadership, and drive resonance with key audiences.
• Partner with the cofounders and executive team on corporate narrative development, including thought leadership, speeches, and executive communications.
• Collaborate cross-functionally with community and event leads to shape the brand expression of these initiatives — ensuring consistency, quality, and emotional impact in field marketing and experiential design.
• Work closely with product marketing and GTM to translate complex ideas into compelling brand narratives across use cases, personas, and policy themes.
• Oversee Altana’s brand presence across digital channels, including our website, social media, and owned content platforms — growing reach and influence.
• Support strategic media and ecosystem relationship-building, in partnership with communications and growth teams.
• Establish and track brand KPIs, including awareness, perception, engagement, and content performance — using insights to optimize strategy and execution.

You Have

• A brand and marketing leader with 10+ years of experience building high-impact brands in complex, data-driven, or mission-driven industries.
• Proven ability to define and scale brand identity, content strategy, and design systems in high-growth or category-creation environments.
• Deep understanding – if not fluency – in economics, geopolitics, and international relations topics in order to reach audiences in the public sector, while translating dense topics for broad private sector audiences.
• Experience managing PR and communications for the business, including external agency vendors and internal staff.
• Deep expertise in content marketing, storytelling, and creative direction across formats — from thought leadership and editorial to digital and visual assets.
• A compelling communicator and collaborator, able to align senior stakeholders and drive cross-functional initiatives forward.
• Strategic and hands-on — able to set vision and directly shape execution when needed.
• Passionate about building an enduring brand that shapes public dialogue and