Education & Events Manager, Drybar & Curlsmith

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Education & Events Manager, Drybar & Curlsmith

Department: Sales – Beauty

Work Location: MA, NY, NJ, TX, CA, IL, 100% Remote 

What you will be doing: 

Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands—Drybar, Curlsmith, and Hot Tools—connect with consumers and retail partners. In this role, you will lead the development and execution of innovative education programs and high-impact events that drive sales, strengthen brand equity, and deepen customer relationships. From crafting compelling training content to orchestrating conferences, workshops, webinars, and in-store activations, you’ll collaborate with cross-functional teams and external partners to deliver best-in-class experiences that advance our business objectives and position our brands for long-term success.

Education Responsibilities:

• Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities

• Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides

• Develop and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies

• Support new hire onboarding with brand education and in-store activation training

• Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos

• Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location

• Organize major account education events and corporate events, including FLC, Sephora, brand events

• Manage sample and promotional product distribution to the Sales and Education Specialist Team

• Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement

• Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams

Event Responsibilities:

• Plan and support key account events, including portal entry, collateral, GWP receipts, and execution

• Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering

• To develop collateral materials and ensure events are on trend, strategize with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety

• Work closely with other beauty divisions to support other channels as needed

• Curate retailer-specific events that align with brand and consumer priorities, driving strong sales and achieving store-level ROI

• Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations

• Budget and manage event assets and collateral and ensure cost-effecti