Jobs and Careers
QU
Lead Product Manager, Acquisition
QuizletSan Francisco, United Statesfull_timeVerifiedPosted 3 Feb 2025
💰 $225,000/yr($180,000/yr – $225,000/yr)
About the role
About Quizlet:
Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.
Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.
Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.
To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.
About the Team:
At Quizlet, we believe in fostering a lifelong love for learning by making it fun to practice and master any subject. The growth team advances the company’s mission by bringing Quizlet to students and teachers in the U.S. and across +150 countries. We do so through three core teams, including Acquisition, Activation & Retention, and International Growth.
This high-performing, business-aligned team is responsible for attracting new users to sign up on the platform, converting those users into studiers, and generating features that encourage users to come back to study more often on the web and our mobile app. This team is also responsible for making sure that new features developed by our core product teams have the best chance of reaching their intended audience. We serve the organization by creating sustainable pathways for growth, through which we can help students achieve their goals and reach more students across the globe.
About the Role:
Quizlet’s growth team is a top priority in 2024 and we’re looking for a highly analytical, data-driven product manager to help supercharge growth. If you live and breathe funnel optimization, know your way around performance dashboards like the back of your hand, and thrive in a fast-paced, experiment-driven environment then you’ll have the opportunity to have a big impact in this role.
As a Product Manager focused on acquisition, you’ll play a critical role in driving user growth by optimizing the new user experience. You’ll partner closely with data science to identify friction points in the funnel, run high-impact experiments, and execute solutions that accelerate new user growth. You’ll have the opportunity to partner closely with a high-energy marketing team on initiatives that can accelerate new user acquisition and retention.
This role is great if you’re obsessed with experimentation, deeply familiar with growth levers across product and marketing, and ready to optimize the acquisition funnel while helping Quizlet scale to new heights!
Our colocation work model supports employees both remotely and onsite each week. Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company. This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth.
Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.
Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.
Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.
To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.
About the Team:
At Quizlet, we believe in fostering a lifelong love for learning by making it fun to practice and master any subject. The growth team advances the company’s mission by bringing Quizlet to students and teachers in the U.S. and across +150 countries. We do so through three core teams, including Acquisition, Activation & Retention, and International Growth.
This high-performing, business-aligned team is responsible for attracting new users to sign up on the platform, converting those users into studiers, and generating features that encourage users to come back to study more often on the web and our mobile app. This team is also responsible for making sure that new features developed by our core product teams have the best chance of reaching their intended audience. We serve the organization by creating sustainable pathways for growth, through which we can help students achieve their goals and reach more students across the globe.
About the Role:
Quizlet’s growth team is a top priority in 2024 and we’re looking for a highly analytical, data-driven product manager to help supercharge growth. If you live and breathe funnel optimization, know your way around performance dashboards like the back of your hand, and thrive in a fast-paced, experiment-driven environment then you’ll have the opportunity to have a big impact in this role.
As a Product Manager focused on acquisition, you’ll play a critical role in driving user growth by optimizing the new user experience. You’ll partner closely with data science to identify friction points in the funnel, run high-impact experiments, and execute solutions that accelerate new user growth. You’ll have the opportunity to partner closely with a high-energy marketing team on initiatives that can accelerate new user acquisition and retention.
This role is great if you’re obsessed with experimentation, deeply familiar with growth levers across product and marketing, and ready to optimize the acquisition funnel while helping Quizlet scale to new heights!
Our colocation work model supports employees both remotely and onsite each week. Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company. This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth.
In this role, you will:
- Optimize the user sign-up flow to reduce friction and increase conversion to sign-up across both web and mobile platforms
- Design and implement solutions that improve authentication processes, including login, password recovery, and multi-factor authentication
- Analyze sign-up user data to identify drop-off points in our sign-up flow and account management
- Partner with other product and marketing teams to align acquisition strategies with a seamless onboarding experience that drives new user retention
- Partner with security and legal to ensure that our sign-up flow is up to date and compliant with the latest around user authentication and security
- Define and track KPIs related to user acquisition and work with data science to develop a sign-up funnel
- Collaborate with the marketing team on piloting outbound strategies that drive new user acquisition
What you bring to the table:
- Proven experience driving impact as a product manager who focused on user acquisition or growth in a SaaS environment
- Strong analytical skills with the ability to both partner with data science and interpret data to make product decisions
- Excellent cross-functional collaboration skills with at least 8 years of experience working closely with engineering, design, and mar
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