Senior Manager, Global Public Relations

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

Sol de Janeiro is seeking a Senior Manager, Global Public Relations. This role supports the Director, Global & Americas Public Relations, in strategically aligning and executing public relations activities across global initiatives. This role is central to crafting and executing global PR campaigns and fostering strategic media relationships that resonate with a global audience. This position will be supported by an Assistant Manager, Global & Americas Public Relations to ensure seamless execution of these initiatives.

*This role is based in the US, preferably in the NY area. The role is a hybrid role, with 3 days required in the office.

 

Overall Responsibilities:

Strategic Media Relations:

• Collaborate with global and regional agency partners to drive cohesive media strategies and achieve impactful coverage that aligns with brand objectives.

Global PR Strategy Development:

• Lead the development and execution of a global public relations strategy that aligns with Sol de Janeiro's brand values, ensuring the brand’s narrative is consistently communicated across all markets.
• Provide strategic direction to global and regional PR agencies, ensuring alignment with the brand's overarching PR strategy and objectives.

Campaign Management:

• Plan, execute, and manage global PR campaigns in collaboration with the VP and Director, aimed at enhancing brand visibility and driving consumer engagement.
• Coordinate with cross-functional teams to ensure that PR campaigns are integrated seamlessly across all marketing channels, supporting overall business goals.

Event Planning & Execution:

• Organize and manage global brand and press events, including product launches, partnership announcements, and experiential activations, ensuring flawless execution and desired media coverage.

Team Leadership & Development:

• Work closely with the Assistant Manager, Global & Americas Public Relations, ensuring alignment on strategic goals and effective execution of initiatives.
• Provide guidance and mentorship to the Assistant Manager, fostering professional growth and achieving departmental goals.

Performance Tracking & Budget Management:

• Monitor, analyze, and report on the performance of global PR initiatives, utilizing data-driven insights to optimize strategies.

• Manage the global PR budget effectively, ensuring all initiatives are cost-efficient and deliver strong ROI.

Industry Trend Analysis:

• Stay informed about emerging trends, media platforms, and best practices within the beauty industry and beyond.

• Leverage insights to inform and adapt global PR strategies, keeping Sol de Janeiro at the forefront of innovative and effective public relations.

 

Qualifications & Experience:

• Bachelor's degree in public relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5+ years of experience in PR and media relations, with a proven track record of developing and executing successful global PR campaigns.
• Experience within the beauty, lifestyle, or consumer goods sectors is highly desirable.
• Show success in securing high-impact global press coverage and managing partnerships in various industries.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives and adapt messaging for various global audiences.
• Strong relationship-building skills with media contacts, partners, and interna