Product Marketer II

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Product Marketer II

Management Level

Individual Contributor

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $86,600.00 - $129,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

If you want to be a part of a dynamic, creative marketing team that develops high-impact strategic marketing programs that motivates sales, engages clients and delivers results – then this is the role for you!

Product Marketer II will be a part of a highly dynamic team responsible for the strategy, execution and activation of marketing campaigns that drive sales and product usage. The Product Marketer II will be responsible for product positioning, messaging, lead generation and developing engaging marketing programs that will reach the intended target audience for each product to drive awareness and an increase in sales revenue. This role will also create compelling resources to educate sales and support teams to advance product sales and be the champion for new product innovations.

This is a highly collaborative role, and the Product Marketer II will work lockstep with stakeholders in Marketing, Product, Sales, Business Operations, and external marketing agency teams to implement a product marketing plan that effectively builds positive brand awareness, supports lead generation, enables sales, and drives product usage.

Product Marketer II will strive to be the expert on their designated products, the dealer market, target markets, and competition and can translate this knowledge into supporting the development of high-impact content and marketing campaigns that clearly communicate the value of our solution. 

Successful candidates will be creative, collaborative, detail-oriented, out of the box strategic thinkers, who possess the ability to manage and complete multiple projects within multiple timelines

What You’ll Do

• Collaborates with Product and Marketing stakeholders to plan product lead generation, awareness and utilization campaign programs

• Plays a vital role in developing and supporting campaign messaging and executing targeted strategic marketing plans and assists on new product releases and/or capability introductions; Program development and execution includes email communications, presentation decks, webinars, social and digital media content creation.

• Maintains and identifies resources to improve communications with existing and potential customers, including webinars, white papers, one-sheets, website content and case studies. Keeping a client-first mindset, delivering content that leaves a strong impact and encourages engagement.

• Works with cross functional teams to develop a deep understanding of the product functionality and contributes to the creation and execution of marketing campaigns to drive product and feature adoption.

• Assists with analysis and understanding of customer segments for effective marketing impact

• Participates in market research activities and gathers data and trend information to support business cases and competitive analysis.

What’s In It for You?

Here’s a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans. 

• Exceptional work-life balance, flexible time-off policies and accommodating work schedules. 

• Comprehensive healthcare, with multiple options for individuals and families. 

• Generous 401(k) retirement plans with company match. 

• Professional development and continuing education opportunities. 

• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. 

• Extra perks like pet insurance, employee discounts and much more.

Who You Are/Qualifications

Minimum:

• Bachelor’s degree in related discipline and 2 years of related experience. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience; or 6 years of experience in lieu of a degree.

• Proven history of creating effective marketing programs. Experience working with or supporting sales