Growth Marketing Senior Managing Consultant, Retail Deposits Acquisition – Advisors

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Growth Marketing Senior Managing Consultant, Retail Deposits Acquisition – Advisors

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Mastercard Advisors works with a diverse global customer base across industries, from banking and payments to retail and restaurants.

Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

A dynamic marketing strategist with proven experience growing consumer and small business retail relationships, with a particular focus on deposits growth. Strong prior multi-channel marketing expertise, with an emphasis on data-driven, results focused programs and campaigns. Preference for a growth hacking mindset that is highly credible as an expert internally and for our clients who works in an agile, collaborative environment effectively. An individual leading our engagements that face off with senior leaders at Clients that have high expectations for growth and ROI.


Roles and Responsibilities
•Lead development and execution of deposits and relationship growth marketing strategies and campaigns for traditional and/or emerging retail banks.
•Work with internal and external clients to grow and scale Mastercard’s and clients’ revenue through data and results-driven marketing strategies and solutions.
•Execution of programs and campaigns for “above and/or below” the line marketing, with an expertise with digital channels as well as acumen for direct mail and banking retail locations.
•Implement deposits growth-related marketing solutions including data-driven digital campaigns, marketing automation, account lifecycle management initiatives designed to address a wide range of business needs and customer challenges such as acquisition, launch, activation, usage, cross and up selling, retention, and loyalty.
•Identify customer opportunities, craft strategic marketing plans, gain customer agreement, work with agencies and third parties to create and execute campaigns, and measure results with the goal of continuously optimizing and improving campaigns.
•Manage and collaborate with other assigned resources on engagements to drive program results, including engaging internal stakeholders from business development and client account management.
•End-to-end project management including project planning, documentation, scheduling, finances, implementation and measurement.
•Manage agencies, internal and external stakeholders.
•Serve as a trusted client business advisor and own senior client relationships from mid-level to C-suite.
•Ensure flawless delivery of Marketing Services projects while maintaining the highest standards of quality in our customer relationships.
•Identify, track, and mitigate risks and issues identified throughout the delivery of initiatives.
•Ensure completion of projects in an efficient and cost-effective manner in line with deadlines and required structures.
•Contribute to evolving our products supporting the Global and Regional product strategy.
•Build relationships with Clients and key internal stakeholders as a subject matter expert and trusted engagement leader.

Basic Qualifications
•Subject matter expertise in retail and/or online banking relationships and deposits growth marketing including retail banking