Market & Customer Research Manager

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Market & Customer Research Manager

Management Level

Manager - Non People Leader

Flexible Work Option

Can work remotely but need to live in the specified city, state, or region

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

*This position is remote/work from home. You need to reside within the Eastern Time Zone. If near Atlanta office, the role will be hybrid.

The Research and Market Intelligence group is tasked with anticipating and understanding consumer and dealer needs and competitive threats to provide solutions that create value to the Cox Automotive organization.

The Market & Customer Research Manager reports to the Senior Director of Industry Intelligence and is responsible for supporting the development and management of market research and competitive intelligence analysis to support a variety of Cox Automotive Consumer Solutions (Autotrader, Kelley Blue, Dealer.com and Kelley Blue Book Instant Cash Offer). This position will serve as a thought leader and trusted advisor to internal clients, effectively engaging them to understand their vision/mission/goals/objectives, identifying opportunities that the team can support, delivering actionable insights and consulting on their business.

Specifically, the Market & Customer Research Manager will gather primary and secondary B2B and B2C market research, identify trends, pain points and unmet needs, analyze customer and non-customer data, history and trends vs. the competition to formulate strategic insights. Additionally, the Market & Customer Research Manager will report the findings to Senior leadership across all business units, and shared services (including Consumer Solutions Strategy, Consumer Marketing, Client Marketing, Product Management, etc.) to drive decision-making and/or influence business strategies.  This individual will leverage a variety of data resources, including syndicated research, primary research data, site metrics, and other external sources to support Cox Automotive’ s product, marketing and sales efforts. 

What You’ll Do 

• Become an industry thought leader and trusted business advisors to Strategy, Marketing, Product, and other Consumer Solutions teams.  Effectively engage with clients, understanding their vision/mission/goals/objectives, identifying opportunities that our team can support, delivering actionable insights and consulting clients on their business. Recommend primary research initiatives, help manage primary research budgets and prioritize spend to optimize ROI and business impact. 
• Analyzes and prepares reports of research findings to clearly communicate insights and recommendations for internal clients and senior management. Blend primary and secondary research findings with industry and competitive intelligence into actionable client insights. 
• Creates buy-in for changes to customer and internal processes and strategies, building the case for change and supporting recommendations with quantifiable analyses. 
• Responds to and performs ad hoc assignments as necessary. 
• Support internal teams during industry events such as NADA, Digital Dealer and other internal events. 

What’s in It for You? 

Here’s a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans. 
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules. 
• Comprehensive healthcare, with multiple options for individuals and families. 
• Generous 401(k) retirement plans with company match. 
• Professional development and continuing education opportunities. 
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. 
• Extra perks like pet insurance, employee discounts and much more.

Check out all our benefits. 

Who You Are 

Minimum:

• Bachelor’s degree in related discipline and 6 years of primary research experience with B2B and B2C q