Senior Business Systems Analyst (Marketing)
CyberArkAbout the role
Senior Business Systems Analyst (Marketing) - Hybrid in Newton, MA
Who we are:
CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.
About this role:
CyberArk is looking for a creative team player to join the IT Go-To-Market Business Applications group. This role will support the marketing technologies domain and cross-functional advanced technological Marketing solutions and contribute to innovative plans & roadmap, as well as be hands on with platform configuration.
If you have wide experience in Marketing technologies domain, are passionate about technology, are an expert on connecting the dots and have a business orientation, are impact-driven and eager to create, improve & optimize cross-functional business processes, and have significant experience in CRM (Salesforce) & marketing automation platforms - we'd love to meet you.
For this position, we are looking for a person with a strong technological background, experience in all phases of project management, and the ability to provide both professional and peer guidance to their team members and stakeholders.
What you will do:
- Develop relationships with our Marketing stakeholders that will position IT as a trusted business partner. Understand the strategic objectives and business goals of Marketing, along with challenges and business needs.
- Translate Marketing business requirements into actionable plans, documenting them in detail, amplifying them with your knowledge of existing systems and processes, and anticipating any questions and problems before they arrive.
- Master and manage the portfolio of applications and architecture that support our global Marketing business partners.
- Identify opportunities to standardize and simplify processes and system configurations.
- Lead or support highly complex E2E cross-functional projects that have a significant influence on enterprise processes and functions from initiation to launch.
- Hands on implementation of marketing apps, processes, and integration in our MarTech.
- Maintenance including problem (tickets) resolution within SLA and highest quality.
- Collaborate with other IT groups (Information Security, BI and more) to succeed in supporting cross-functional projects efficiently.
- Review and present to the stakeholders’ 3rd party solutions. Including managing discovery phrase, PoC, legal and security processes.
- Drive technology and process innovation.
What you need to succeed:
- Bachelor’s degree in fields of business or management, information technology, engineering, or operations
- At least 5 years of experience in analyzing, defining, and implementing business applications solutions specifically in a B2B Marketing world.
- Deep experience with Salesforce.com & Marketo and other top-of-the-line Marketing tools.
- Experience with ABM tools like 6Sense, People.ai, ZoomInfo
- Experience with SDR tools like Drift & Outreach
- Experience with Content, Social management, and other similar tools like S
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