Senior Product Marketing Manager

<h3><strong>Your turn to start the conversation.<br/></strong>Write the future at Rasa.</h3><p>Conversation. It’s the thread between our product and our people. The tool that enables us to forge relationships through compassion and expertise. To find the connection between our differences. It keeps us close together across borders and backgrounds and helps us create our shared vision.</p><p>Rasa means tight-knit. We get to the point and have the courage to ask ‘why?’. Because through relentless experimentation, passion, and vision, we’re transforming the way people interact with organizations through AI. </p><p>That’s Rasa. That’s our message. </p><p><strong>Join us and add yours. </strong></p><p></p><h3><strong>SUMMARY</strong></h3><p>We’re seeking a <strong>Senior Product Marketing Manager</strong> to join our Product team. You will lead the positioning of Rasa's products in the market of Generative Conversational AI amongst Global 2000 Enterprises across Financial Services, Telecom, Insurance, and similar customer-centric industries. The ideal candidate has experience taking complex AI-based products and solutions to market and has demonstrated success in driving market awareness and sales enablement. If you do your job well, Rasa's Generative AI strategy and products will stand out, have shorter sales cycles and will generate higher revenue due to their unique value proposition. </p><p></p><p><strong>Full-time - 100% Remote - Location: The UK, Germany, or Serbia </strong></p><ul><li><p><em>This is a remote position, but we cannot hire anybody outside of the UK, Germany, or Serbia for this position. </em></p></li><li><p><em><strong>Candidates in Munich or Berlin, Germany will be strongly prioritized. </strong></em></p></li><li><p><em>Rasa can assist with work authorization (visa sponsorship) for candidates located in Germany only. </em></p></li></ul><p></p><h3><strong>ABOUT THIS ROLE</strong></h3><p>We’re a startup, so you’ll have to be comfortable rolling up your sleeves and doing whatever is required to support our mission. As a <strong>Senior Product Marketing Manager</strong>, you are expected to be a master storyteller. You will work closely with product, customer success, and sales to increase awareness, understanding, and business value proposition of Rasa's products. </p><p>By leading product launches and creating overall product messaging, you will position Rasa as the only serious choice for creating contextual virtual assistants, at scale, that leverage Generative AI. You will also help build and nurture a community of Generative Conversational AI thought leadership amongst business executives and buyers, and deepen the understanding of the value of conversational experiences in the Enterprise.</p><p> You'll make an impact by:</p><ul><li><p>Owning the marketing narrative and positioning for one or more of Rasa's products and solutions.</p></li><li><p>Collaborating with Sales on enablement programs to improve sales effectiveness.</p></li><li><p>Refining and communicating product strategy messaging internally and externally.</p></li><li><p>Contributing to the overall go-to-market (GTM) strategy including buyer personas, customer journeys, and effective GTM strategies.</p></li><li><p>Planning and executing product launches of new or existing products.</p><ul><li><p>Write blogs, plan and deliver webinars, and coordinate virtual or physical product events.</p></li><li><p>Create product messaging and drive product awareness through external-facing product presentations, videos, and other media. </p></li><li><p>Develop and share customer success stories.</p></li></ul></li><li><p>Creating sales collateral such as playbooks, presentation decks, videos, case studies, or battle cards to increase the adoption and usage of Rasa in the enterprise.</p></li><li><p>Conducting customer and market research and differentiation analysis to support pricing, packaging, and GTM strategy.</p></li><li><p>Acting as a liaison between industry analysts and the rest of the organization in providing valuable and well-structured feedback.</p></li></ul><p></p><h3><strong>ABOUT YOU</strong></h3><p>We expect you to be able to identify with these qualities and above all we want to be sure that you have what it takes to work in a fast-paced environment and that you are agile and have a strong bias towards action. As a <strong>Senior PMM</strong>, you will need to roll up your sleeves. </p><p></p><p>The following is a short list of key requirements for the job. You should possess the majority of these skills and want to know if you don’t. Transparency is the best currency.</p><ul><li><p>5+ years of <strong>experience in a product or solutions marketing role at a B2B software company</strong> and ideally have been part of a growth stage startup.</p></li><li><p>Good time-management skills, great interpersonal and communication skills</p></li><li><p>You have excellent writing and presentation skills and are a natural speaker, either