Associate Marketing Manager

Requisition ID: 33991 

At Molson Coors, we take pride in building careers in Beer and Beyond.  

 

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    

 

We are Talent Brewers with our culture rooted in our core Values.  We believe in our brands and our people, and that inclusion with belonging is the key to both a winning team culture and winning in market.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

 

The Headlines:    

In the role of Associate Marketing Manager, you’ll build some of the most iconic brands, shaping culture and changing the way consumers enjoys beer. You’ll get to operate as a business owner, effectively blending the art & science of marketing–all while having over 300 years of brewing heritage behind you.  To help you do this and grow your career, you will participate in the Associate Marketing Manager Rotational program that focuses on building breadth of marketing experiences in a holistic way.   

 

In this specific role, you will be an Associate Marketing Manager on Blue Moon – that’s right, the iconic beer, Blue Moon – in which you will be responsible for executing key programs that bring refreshment to consumers, make more people want to hang out with us and drive the brand’s growth into the future. Key priorities will be: building love for Blue Moon Light, bringing more Latinos into the brand, owning pack strategy for the family of brands.

 

The Responsibilities:  

• Marketing Communications & Creativity
  • Responsible for developing and executing through-the-line marketing programs and advertising campaigns
  • Manage the creative development process with internal stakeholders and external agencies
  • Collaborate with marketing cross-functionals - including Media, Shopper, Precision Marketing & Data – to craft effective campaigns and analyze performance
  • Liaise with Field Marketing and key regional sales stakeholders to drive retail performance in key markets
• Brand Strategy & Consumer Understanding
  • Assist in the development of brand strategy and marketing plans, including inputs for annual planning process
  • Collaborate with Insights team to analyze brand, creative and consumer performance and discover opportunities
  • Work with Innovation and R&D to develop LTO offerings, including packaging, when applicable
• Business Management & Commercial Fluency
  • Responsible for using various internal and external business and retail analytics tools to analyze business performance and develop impactful insights, including monthly business performance reports
  • Manage brand budget, including PO and invoice processing as well as tracking and forecasting
  • Work with Finance to maintain accuracy of budget and expenditures to meet financial expectations
  • Collaborate with Sales Operations to create product sell stories, retail tools and distributor engagement tactics  

 

Who We’re Looking For: