Marketing Manager, Retention

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to a fair and inclusive workplace

At the FT, we are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed. We welcome and value different perspectives and strive to ensure all employees are heard and supported. We believe people do their best work when they can be themselves and have the flexibility they need to balance their work and personal lives. We are an equal opportunity employer and align with all applicable laws prohibiting discrimination.

The role: Marketing Manager, Retention – FT Specialist

We are seeking a strategic and meticulous Marketing Manager, Retention to lead multi-brand retention marketing efforts for FT Specialist. This role focuses on driving engagement, satisfaction, and renewal across 11 publications, starting at the point of sale. You’ll build and implement campaigns that contribute to subscriber journeys, collaborating cross-functionally to enhance onboarding, deepen readership, and improve retention.

Key responsibilities

Onboarding & Engagement Strategy

• Be responsible for the post-sale subscriber journey for new readers and subscription managers

• Launch and run campaigns (email and social) to drive engagement and long-term retention

• Collaborate with editorial/product teams to highlight new features and usage tips

• Optimize campaign performance and propose data-driven improvements

• Partner with Customer Success and Renewals teams to drive value through expansion

Cross-sell & Value Communication

• Design targeted outreach promoting license expansion and product highlights

• Showcase subscription value through usage summaries and celebratory campaigns

• Develop content that humanizes FT Specialist brands and celebrates achievements

At-Risk Accounts & Retention Campaigns

• Implement targeted campaigns to re-engage at-risk accounts

• Support Renewals with tailored messaging and feature education

• Track and refine strategies through performance insights

Subscription Manager-Facing Campaigns

• Create reports and materials that demonstrate usage and account value

• Support partners in building compelling renewal narratives

• Contribute to tools that help clients rationalize subscription continuation

Performance & Optimization

• Meet critical metrics for retention marketing across FT Specialist publications

• Apply A/B testing and behavioral data to optimize strategies

• Share takeaways to advise broader FT marketing and sales efforts

Required skills / experience

• Shown ability in email and social marketing, ideally in retention, lifecycle, or subscription models for 

• Strong background in B2B marketing; license-based or SaaS experience a plus

• Proficient in producing compelling and coherent written content

• Strong collaborator across client success, editorial, and data functions

• Proficiency with CRM, marketing automation, and analytics tools

• Highly organized, with experience handling multiple priorities across brands

• Strategic, customer-focused problem solver with a long-term growth mindset

Measures of success

• Increased reader engagement (e.g., page views, time on site, logins)

• Improved onboarding completion and license activation rates

• Higher readership development and expansion metrics

• Greater engagement from subscription managers