Senior Principal Industry Advisor - Financial Services Industry

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About the Team

The Industry GTM team is responsible for developing strategies that support the maximization of value, growth, and profitability. The team is tasked with implementing strategic and scalable Go-to-Market activities in collaboration with key stakeholders globally.

This role supports our financial services business in North America, to build industry credibility, grow sales pipeline and engage with our customers to increase revenue!

About the Role

The Industry Advisor will personally participate in sales cycles, and drive programs resulting in increased pipeline and revenue. In partnership with regional sales leadership, you will work to elevate Workday’s market position in financial services. You will have the opportunity to help craft and drive the long-term strategy and vision of our industry go-to-market. You will serve as a trusted advisor and inspiring leader for account executives, customers, and partners as you tell the Workday story and assist in transformation.

Job Responsibilities include:

• Complete GTM Strategy by crafting an action plan on areas with the highest revenue potential to support ACV & pipeline growth.
• Design and run industry packages by working with internal teams to build faster GTM approach with customers.
• Lead Customer presentations to key decision makers.
• Provide demand generation support by working closely with business development and sales teams.
• Provide industry credibility and references in sales pursuits; preparation with sales, presales, value management and extended teams to unify message to prospects!
• Partner closely with sales leadership to support and promote adoption of industry strategy amongst key GTM internal stakeholders.
• Travel 25-50% of the time for client meetings, relevant industry conferences, etc.

Key Capabilities

• Deep industry knowledge: A detailed understanding of financial services business processes and challenges.
• Strategic Approach: Capable of translating large data into consumable insights to define outcomes and drive action.
• Collaborator: Proven track record to work closely with cross functional collaborators to define clear and measurable outcomes.
• Ambitious approach: Comfort with ambiguity with the ability to solve new challenges and responsibilities.
• Build External Profile: Build credibility within the organization, challenge previous processes and content and lead change.

About You

Basic Qualifications

• 15+ years of relevant financial services proven experience.
• 10 + years of experience delivering results in a matrixed organization or cross functional environment.

Other Qualifications

• Understanding of customer and prospect buying cycles and procurement processes.
• Familiarity with industry ecosystems and software solutions to support CIO business processes within financial services markets.
• Track record of successful delivery of strategic, cross-functional initiatives at-scale and proven business impact.
• Outstanding problem solving and analytical skills; strong interest in structuring sophisticat