Senior Director of Product Marketing

2023 was a standout year for Pleo, and we believe that our best years are still ahead of us. Our Product Marketing function is, and will continue to be, critical to our future success. 

Product Marketing has many definitions.  For us, it’s quite simple. Our product marketers work hand-in-hand with our product leaders and our commercial organisation to build and execute strategies to position our offering in the market. Our product marketeers are responsible for ensuring that our colleagues and customers alike, understand the unique value Pleo brings.  The team sits at the center of how we create the stories that our customers will remember. They drive the positioning, value propositions, and messaging, ensuring they are consistently adopted and implemented across all channels.  

Our Product Marketing team works at the intersection of product development (directly with our offering teams), marketing, sales, and customer support. If a cross-functional team is an orchestra, the Product Marketing leader is the conductor. 

We are looking to hire a forward-thinking Senior Director of Product Marketing who can help us navigate the next phase of growth at Pleo. You will combine exceptional people leadership skills with a deep passion for the craft of Product Marketing and an appetite to “grow beyond the job”.

Interested? Read on!

What you’ll be doing

To ensure success, the Product Marketing function will need to work across the entire product life cycle (everything from Product Strategy to Growth & Adoption and in-between) coordinating multiple cross-functional teams. You will be the Competence Lead for a team of 10+ product marketers, and will orchestrate our efforts (in close partnership with our product leaders) across the following areas of accountability:

Competitor and Market insights

Ongoing research that covers, but is not limited to competitive intel, market trends, customer insights, and internal product usage data. This will help the decision-making process when defining the positioning, product development, and go-to-market/growth strategies.  

Positioning

You/your team will lead the positioning of our product set in tight partnership with our product leaders. This positioning will drive the business by ensuring that all decisions – product development, marketing, sales, and support are aligned.  Positioning covers: competitive alternatives, USPs, value proposition, target audience (ICP, buyer and user personas), and market category. Additionally, you will own our offering taxonomy/definitions library.

Messaging:

You/your team will own the messaging and narrative that brings our positioning to life. The right messaging must resonate with the ICP, the buyer, and the user personas through the buyer journey and be consistent across all channels.

Bring new products to market

You/your team will develop the strategic outline of the steps to bring a new product to market or an existing product to a new market, driving demand and orchestrating effective launches (both internally and externally). You/your team will update in-product copy within the onboarding and user flows, emails, website pages, sales collateral and enablement materials, plus support docs.

Grow Existing Products:

You/your team will help develop the strategy and execution plans on how to acquire, monetise and retain customers, making use of product, marketing and sales channels including but not limited to, product comms, content marketing, email marketing, sales enablement and global campaigns.

You’ll thrive in this role if:

• You have a Product Marketing Leadership roles, ideally in rapid growth/SaaS businesses. Experience in regulated environments/Fintech a large plus! 
• You have previously worked in highly matrixed companies and have the ability to navigate and operate all levels of an organisation
• You thrive in complexity and bring experience from having worked with multi-faceted  product offerings that span multi-country, multi-persona, multi-segment 
• You already have a deep understanding of best practices and emerging trends related to innovation, go-to-market strategies and processes

What people would say about you:

• You have an exceptional skill set of distilling the takeaways across user insights, competitor and market moves into concrete positioning and offering strategies
• You’re an expert in creating value propositions and messaging strategies
• You know how to provide solid market intel for Product using the best in class tools and an exceptional global network of practitioners 
• You are focused on developing and growing your people “beyond the job”
• You are customer obsessed