Senior Product Manager, Offline Identity (Remote)

Company Description

About us, but we’ll be brief

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been name in the 100 “World’s Most Innovative Companies” by Forbes Magazine.   

Job Description

Experian Marketing Services is seeking an experienced Senior Product Manager to drive the strategy for their offline identity resolution products across the AdTech and MarTech ecosystem. The candidate will be responsible for defining and executing product strategy, understanding market needs, creating customer-centric requirements and roadmaps, maintaining competitive analysis, influencing product development, and driving marketing programs with support of the marketing team. The candidate will have a strong drive for results, interpersonal skills, positive attitude and is comfortable coordinating cross-functional teams. The candidate must have a high sense of urgency, be self-motivated, and work under minimal supervision, and can trouble-shoot complex problems and escalate. 

What you’ll be doing 

• Assess market needs related to both offline and digital identity and how those two worlds converge to support consumer marketing efforts in the AdTech and MarTech landscape
• Define appropriate product strategies for Experian’s identity assets, products, and propositions across sales channels and vertical markets related to identity resolution services 
• Manage the product roadmap, pricing, go to market (GTM) strategy, and VOCs for our online identity products and services 
• Size the markets for your products and report regularly on the competitive landscape. Determine market potential and revenue opportunities 
• Work with product owners and technical development teams, and drive the delivery of product roadmaps for new products and major product enhancements 
• Capture voice of customer and create competitive differentiation and compelling positioning in market, including an understanding of the competitive landscape 
• Drive innovation projects and partner with the Experian Strategy, Data Science and development teams to test new MVPs that solve market problems 
• Work cross-functionally with other internal Experian business units and product management teams to ensure products are positioned in alignment with Experian capabilities and platforms 
• Manage training of internal Experian stakeholders in the value that products deliver in the market 
• Ensure enablement of sales teams by developing or working with Marketing and/or Product Marketing to create internal and market-facing product collateral and other external materials 
• Cultivate external relationships with clients, third parties and consumers to drive product adoption 
• Engage in various trade association working groups within the data driven marketing ecosystem (ie: IAB, DMA, etc.) to represent Experian 
• Engage with key analysts that cover the space where Experian Marketing Services operates (ie: Gartner, Forrester, etc.) 

Qualifications

What your background looks like  

• 5+ years of consumer marketing experience with a strong understanding of how offline & digital identifiers work for identity resolution  
• 3+ years of demonstrated product management experience, working both internally to drive delivery on roadmaps, and externally to evaluate and drive partnerships that advance product strategy  
• Solid understanding of 1st Party/CRM customer data management principles, including knowledge of foundational data quality, USPS® address hygiene, and persistent identity profile linkage  
• Solid understanding of various types of customer data management platforms that house and maintain 1st Party CRM/customer data  
• Good understanding of AdTech and MarTech  
• Excellent client-facing presentation skills required  
• A metrics-driven approach to product management  
• High sense of urgency and ability to work well in and navigate a matrix environment  
• Creativity: Can formulate ways to overcome obstacles, will fight for our products’ success in market, and can own the path forward on both existing and new products  
• Critical Mind: Can identify issues and turn them into opportunities. Can work well across multiple groups to achieve business outcomes  
• Communication: Can explain complex concepts in simple terms to a variety of internal and external audiences  
• Bachelor’s degree or equivalent relevant experience required  

Perks

• ​​20 days of vacation accrue