Principal Product Manager - Adobe Unified Platform

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity 

The Adobe Unified Platform (AUP) team links millions of individuals to Adobe daily. We are developing advanced identity experiences that ensure Adobe product access is straightforward, safe, and tailored. 

As a Principal Product Manager in Bucharest, you’ll compose the roadmap for how customers sign up, sign in, and stay connected to Adobe. You’ll collaborate closely with the design, engineering, and analytics teams to bring insights to life, experiment with new concepts, and deliver scalable solutions worldwide. 

Key Responsibilities 

Customer Discovery & Insights 

• Engage deeply with customers, solution teams and cross-functional partners to uncover friction points in the user account lifecycle—from sign-up and login to recovery, consent, and deactivation. 

• Translate customer insights and business needs into clear problem statements and prioritized opportunities. 

Data-Driven Decision Making 

• Define measurable success metrics and establish hypotheses to test and validate through experimentation, funnel analysis and post-launch performance dashboards. 

• Partner with data science and analytics teams to ensure instrumentation and dashboards provide actionable insights for optimization. 

Identity Platform Ownership 

• Own and evolve platform capabilities across authentication, MFA, authorization, device trust, and session assurance. 

• Ensure compliance with leading standards such as FIDO2, OAuth2, OIDC, SAML, and frameworks like NIST SP 800-63B. 

• Balance usability, performance and risk reduction to deliver scalable and secure experiences. 

Product Strategy & Execution 

• Develop and implement the plan for Identity services that support effortless access and trust among B2C, B2B, and Education audiences. 

• Prioritize features that deliver measurable impact on user engagement, retention and overall platform health. 

• Partner with global PM, compose, analytics and engineering teams to bring the roadmap to life through iterative development and agile practices. 

Market & Industry Awareness 

• Keep up to date with industry trends in Identity management, risk-based authentication, device intelligence, and personalized AI. 

• Bring external insights and benchmarks to influence product direction and innovation. 

About You 

• 5+ years of product management experience, ideally in large-scale consumer or platform environments.