SAP - Sr. Product Marketing Manager, Data & Analytics

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

 

About The Team

The SAP Data & Analytics Product Marketing team is a team of highly passionate and motivated individuals with complementing skillsets. Curiosity coupled with collaborating plus a can-do attitude is what best describes this team.

 

SAP has been a cornerstone for decades in helping customers manage, govern, and analyze data to drive decision-making. This continues today with SAP’s mission to enable every customer to deliver meaningful data to every data consumer with business context and logic intact. We make this possible with a business data fabric architecture.

 

The Role

This new product marketing role will lead the Data Migration and Modernization go-to-market including core messaging, web strategy, marketing campaigns, product launches, event content, and customer stories. You will report to the VP of Product Marketing to develop and execute the marketing strategy to enable customers to migrate and modernize to the cloud and begin their business data fabric journey. With thousands of SAP Business Warehouse and SAP HANA customers keen to strategically modernize to the cloud, this role will directly impact their journey and adoption of SAP Datasphere and SAP HANA Cloud.

 

This role will work closely with product management, solution management, sales, field marketing, and partner marketing. If you are passionate about data fabric technologies and a leader that can unite teams, this role is made for you.

 

Experience

• Proven record of successfully defining and landing value proposition, messaging, and positioning of data and analytics products.
• Excellent understanding of data and analytics market trends, technology, and use cases; proven ability to develop a scalable go-to-market strategy that results in accelerated adoption and consumption.
• Experience building a strong partnership with product and sales teams to promote adoption of data and analytics solutions.
• Ability to create always-on marketing plans and campaigns that win mindshare, increase awareness, and drive product adoption.
• Experience defining customer journeys and content strategies for data and analytics audiences.
• Ability to articulate and present complex topics to senior leadership audience.

Requirements

• 4-7+ years of experience in product marketing or solution marketing.
• Experience with cloud is a must and experience with data management/data warehousing is preferred.
• Experience marketing technical products to both technical and business buyers.
• Experience with SAP BW and SAP HANA Cloud is an advantage.
• Bachelor's Degree (or equivalent); Master's/MBA preferred.

 

 

We build breakthroughs together

 

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disa