SUMMARY

The Marketing Director is responsible for generating and managing leads for our senior living community and qualifying prospects to move them through the admission process for the purpose of achieving budgeted occupancy targets at the community. Develop the property’s marketing, public relations, and advertising programs to develop a growing base of referral sources, and to promote the programs provided at the property. Maintain a thorough knowledge of the property’s products and services to effectively and accurately represent the community to referral sources and prospects. Spend a portion of the work week marketing and selling outside of the community. Maintain a working knowledge of the local market trends and competitors to assist in the development of sales and marketing strategies and action plans. Reports to: Executive Director.

ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIES

The essential duties and responsibilities described below are representative of those an employee encounters while performing the basic functions of the position. While every effort has been made to identify the essential functions of the position, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the e ssential functions of the position.

Develop an organized marketing and sales approach to effectively move prospects through the sales process to achieve budgeted occupancy targets.

Responsible for maintaining budgeted occupancy by both generating the number of qualified inquiries, referrals, tours and then effectively closing the sale.

Utilizing recognized sales methods, achieve targeted closing ratios through effective information gathering and presenting valid value-based options that “make sense” to the client.

Receive and/or respond to all incoming calls for inquiries. Follow-up with the inquiries via effective telephone calls, cards/letters, mailing of marketing information and other means in an effort to meet budgeted occupancy. Enter all available information in You’ve Got Leads database.

Keep referral, mailing list and customer information up-to-date.

Identify, build and develop an effective network of community and professional sources for potential resident referrals and establish relationships that assure continuing opportunities for the property through spending a portion of the workweek out of the property engaged in these activities.

Achieve and maintain required number of marketing contacts per week. Maintain outside referral database of qualified contacts.

Develop active referral base within the community by making personal visits and sponsoring networking functions at the property. Accurately represent the community, its services, and pricing structure in all interactions.

Monitor condition of all model rooms and respite rooms daily. Ensure that all rooms are ready for tour activity. In conjunction with Executive Director, furnish, decorate and appoint model and respite rooms.

Conduct morning walk-through of community to ensure readiness for property tours. Ensure all common areas needing attention are addressed at the beginning of each day, prior to any tour activity.

Complete the marketing report weekly and provide completed report to the Executive Director.

Meet with the Executive Director daily to report on census, admissions, discharges, transfers, deposits, inquiries, and tours. Maintain model room, respite room and rent-ready room availability list.

Attend all appropriate networking functions in the area.

Ensure You’ve Got Leads database is up-to-date and accurate. Complete input of all required information (leads and activity) timely and accurately.

Ability to measure success rates of referral contacts by establishing systems for tracking referral sources and requests for information by callers and walk-in visitors.

Assist with the processing of all required information necessary to complete a successful move-in, as requested.

Work with the Executive Director and Regional Sales & Marketing Director to establish a creative marketing and advertising plan for the property, seek advertising resources, and coordinate public rel