We anticipate the application window for this opening will close on - 18 Aug 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

Careers that Change Lives

Medtronic Neuromodulation is looking for a creative and detail-oriented Principal Social Media & Content Specialist to lead the strategy, content development, and execution of our organic and paid social media efforts. This role manages the full content lifecycle—from concept to post—with a focus on socially relevant storytelling that builds engagement, elevates the brand, and supports business goals. The ideal candidate is hands-on, collaborative, and fluent in the platforms, tools, and tactics that drive high-performing social campaigns in a regulated environment.

Responsibilities may include the following and other duties may be assigned.

• Develop and execute organic and paid social media strategies aligned with brand priorities and audience needs.

• Lead content calendars and publishing schedules across LinkedIn, Instagram, and Facebook/Meta, YouTube in partnership with cross-functional teams.

• Create and publish socially relevant, visually engaging content using formatting and design tools (e.g., Canva, Adobe Creative Suite).

• Collaborate with internal and external partners to source, write, and adapt content for social platforms.

• Lead the development, training, and execution of the Medtronic Voices Program.

• Leverage AI tools for social listening, audience segmentation, content personalization, and trend forecasting to enhance campaign performance.

• Use generative AI to accelerate content creation and optimization across social platforms while ensuring brand alignment and compliance.

• Partner with web team to integrate SXO principles into social content. strategies, ensuring discoverability and high-quality user experience.

• Stay current on emerging AI tools, algorithms, and platform capabilities to ensure Medtronic remains at the forefront of digital innovation.

• Promote employee, healthcare provider and patient-generated content across channels to amplify authentic brand storytelling.

• Manage day-to-day publishing and ensure consistent brand voice, tone, and compliance across platforms.

• Coordinate content reviews with legal, regulatory, and marketing partners.

• Collaborate with media and performance marketing teams to execute and optimize paid social campaigns.

• Monitor and report on campaign performance, providing insights and recommendations for improvement.

• Oversee moderation of social channels, triage comments, and escalate issues when appropriate.

• Maintain a professional, brand-aligned presence in all interactions.

• Train employees and sales teams on social media best practices and compliance guidelines to support brand ambassadorship.

• Provide guidance and tools to encourage responsible, effective platform use

• Ensure all content aligns with brand standards, governance policies, and compliance requirements.

• Use tools such as Sprout Social, LinkedIn Campaign Manager, and Meta Business Suite to schedule, monitor, and analyze content performance.

• Stay up to date on platform trends, algorithm changes, and emerging tools to drive relevance and innovation.

Must Have: Minimum Requirements

• Bachelor’s degree

• Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.

Nice to Have 

• Degree in communications, marketing, journalism, or a related field

• 3–5 years of experience managing social media for a brand or agency

• Strong writing, editing, and visual storytelling skills (for example
  videos, reels, carousel posts).

• Proficiency in social media platforms, publishing tools, and content creation software

• Experience working in a regulated industry or healthcare preferred

• Organized, proactive, and skilled at balancing strategic thinking with tactical execution

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Res