Senior Director, Consumer Marketing, Growth Initiatives

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

You will lead marketing initiates for our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses, PlayStation Store and PlayStation Direct. You will hold additional responsibilities leading our future growth initiatives at the intersection of digital services, experiences, or community. You will play an integral role in the PlayStation Marketing Leadership team leading a geographically dispersed team, and driving performance to ensure that it achieves its strategic objective.

What you will be doing:

• Serve as the main lead of Marketing for the Store and Services business units, taking a key role on their leadership team by ensuring the full marketing offense – from insight to execution and evaluation – are strategically aligned and performed with excellence.
• Drive the global strategy and positioning for PlayStation Master-brand and its portfolio of brands
• Be the center of the Marketing offense, leading efforts for managed products with cross-functional peers in Media, CRM, Brand design, Consumer Insights, International Marketing, Marketing Analytics, Marketing technology, Consumer Experience, Product Marketing and Brand Marketing- helping prioritize and maximize resources across the portfolio.
• Lead the development of the annual strategic plan and budget recommendations to fuel the growth and success of the D2C businesses and ensure annual revenue and business performance targets are met.
• Ensure we are fueling the PlayStation consumer flywheel to enhance player’s engagement and value, and achieve our desired results
• Leverage output from insights and analytics to develop a global view of PlayStation Store & Services consumers that informs marketing strategy and plans.
• Lead Marketing input as the voice of the consumer on cross-functional strategic projects to create the future of PlayStation’s direct to consumer opportunity, inclusive of future proposition design & product development roadmaps.
• Lead go-to-market campaigns, with end-to-end accountability for targeting, positioning, and execution, with a strong focus on digital and performance tactics.

What we are looking for;

• Bachelor’s degree required or equivalent. Master’s degree or equivalent preferred. Relevant additional experience will be accounted for in lieu of degree
• Experience working with data-driven, growth, lifecycle and performance marketing
• Extensive experience working within eCommerce-led businesses – particularly a mix of physical and digital goods
• Extensive experience in developing one-to-one communication on a mass scale
• Experience with working closely with media teams or agencies
• Experience with brands focused on entertainment, culture or youth preferred
• Ability to collaborate and drive cross-discipline programs
• Strong initiative, creativity, sense of drive and ambition
• Consistent record of handling uncertainty, projects in different stages of maturity, and stakeholders in both commercial and engineering teams
• Excellent communication and presentation skills; analytical skills
• Impeccable process management skills; able to get results across multiple parallel processes across multiple regions
• Prior experience developing innovative strategies and delivering against roadmaps
• Well-rounded product and marketing experience with advanced knowledge of marketing principles, brand, product, and communications management.
• Experience of subscription-based programs, loyalty programs and rewards- based programs a plus

About you:

• Outstanding interpersonal and leadership skills with the ability to influence decision makers, internal and external, in order to reach goals and objectives. Build strong working relationships with leaders across global SIE teams (e.g. sales, business development, marketing, human resources and finance) and at all levels of the organization
• Experience leading a successful team, w