Director of Used Equipment

Director of Used Equipment Sales 
Location: Central US from Illinois to Texas 
Reports To: Vice President of Equipment Sales 

Do you have a passion for agriculture and a drive to deliver results? Are you a strategic leader who thrives on turning challenges into opportunities? We are seeking a proven sales leader to oversee and grow our used equipment operations across multiple locations. The ideal candidate combines deep industry knowledge with the ability to lead teams, optimize processes, and maximize profitability—ensuring our used equipment inventory is always positioned for success in the market. If you are motivated by results, committed to customer satisfaction, and eager to lead at a high level, this is your opportunity to make a significant impact. 

Position Summary: 
The Director of Used Equipment Sales provides strategic leadership for all aspects of the company’s used equipment business, ensuring inventory turnover, profitability, and market positioning align with organizational objectives. This role sets the vision, drives performance, and leads cross-functional collaboration to maximize results. Through strategic pricing, proactive sales planning, and close alignment with sales and service teams, the Director ensures our used equipment is evaluated, reconditioned, and sold in a way that strengthens the company’s bottom line while delivering an exceptional customer experience. 

Key Leadership Responsibilities: 

• Strategic Planning & Execution – Develop and execute a company-wide used equipment sales strategy that balances turnover, profitability, and customer demand. 

• Inventory Optimization – Oversee inventory health, ensuring high-demand products are available when needed, and that aged or slow-moving inventory is addressed through proactive marketing and sales strategies. 

• Valuation Oversight – Establish and enforce accurate trade-in valuations based on market conditions, seasonality, and reconditioning requirements, ensuring profitability and minimizing financial risk. 

• Cross-Functional Collaboration – Partner with sales and service leadership to align on evaluations, inspections, reconditioning timelines, and sales readiness. 

• Seasonal Market Positioning – Anticipate market cycles and position inventory for peak buying seasons, leveraging data and forecasting to drive decision-making. 

• Performance Management – Monitor KPIs, including turnover rate, gross margin, customer satisfaction, and valuation accuracy; provide regular reporting to executive leadership and adjust strategies as needed. 

• Team Development & Training – Lead and mentor sales staff on used equipment processes, valuation best practices, and customer engagement to ensure consistent, profitable results across all locations. 

• Relationship Development – Develops relationships with Sales Directors, Operations team, Sales Professionals, Wholesalers, Industry peers, Auction Companies, etc. 

Key Performance Indicators (KPIs): 

• Maintain a minimum of 3.0x annual inventory turnover. 

• Achieve a minimum of 9.5% gross margin on used equipment sales. 

• Maintain an 85+ Net Promoter Score (NPS). 

• Ensure trade-in valuations align with actual resale values to minimize losses. 

• Complete reconditioning and have equipment market-ready before or during peak selling seasons. 

Commitments: 

• Service Oriented - Our success revolves around customer service; we value service always as a priority. 

• Honesty & Integrity - We value honesty and integrity in every interaction whether it is with a customer or a coworker, no matter what. 

• Committed & Passionate - We are committed to our customers and the job they have to do. We are passionate in helping our customers achieve their goals. 

• Communication - We strive to communicate to the best of our ability with customers, co-workers, manufacturers, and other stakeholders. 

• Family - We believe in family values including hard work, family time, and education. We treat everyone as if they are