Manager, Media Strategy & Planning

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Job Description

The Manager, Media is primarily responsible for supporting the Vice President, Media and the Director, Media in the planning and buying process of all paid media plans in support of NBC Entertainment & Peacock.

Responsibilities:

• Support the Director, Media in the development of media strategies and plans for all supported shows across paid.
• Assist in the development of analysis necessary to support media recommendations and decisions.
• Help manage analytics both in-house and with the agency to contribute to building fact-based media strategies that encompass both paid and owned platforms.
• Oversee the delivery of all creative materials between NBCU creative groups and all external partners/vendors.
• Assist in managing all financial reporting documents associated with the media budget
• Coordinate with partner departments on marketing plans and execution.
• Help manage the fulfillment of information requests across the TV Portfolio division.
• Seek and understand emerging trends and first to market opportunities.
• Mentoring/training a direct report
• Meet with representatives of the media community to foster mutually beneficial relationships with all media partners, particularly those within the NBCU family.
• Assist the larger media team with any ad-hoc projects/requests.

Qualifications

Basic Requirements:

• 4+ years’ experience in media planning and buying with a strong focus on digital planning and buying.  Media agency experience required.
• Experience working across all media channels
• An understanding of TV and digital viewing measurement
• An understanding of the end-to-end digital advertising ecosystem that encompasses agency, publisher, and consumer facing technologies – such as ad servers, DSPs, SSPs, networks, exchanges, creative optimizers, and data providers

Desired Characteristics:

• Bachelor's degree in liberal arts, marketing, communications/advertising, or media studies
• Media agency experience
• Entertainment experience preferred
• Knowledge and understanding of the television industry, particularly the Broadcast and Streaming TV business and landscape
• Knowledge of marketing, advertising, and media planning principles
• A love of the Entertainment industry
• Analytical skills; comfortable distilling data into actionable insights and optimization opportunities
• Strong quantitative skills with the ability to stay organized and manage time wisely
• Advanced communication skills; ability to present ideas clearly and concisely, both written and verbal
• Ability to juggle multiple tasks in a deadline-driven, fast-paced environment
• Ability to work across various teams and departments within an organization
• Must have team spirit and be a self-motivator with a proactive nature and collaborative attitude
• Previous management experience, including the ability to mentor and/or train junior team members
• Computer prof