Senior Data & Analytics Manager - EMEA ANZ

<p></p><p><b>The Role: </b>Senior Data &amp; Analytics Manager (EMEA ANZ)</p><p><b>Location: </b>Remote (Barcelona or Warsaw)</p><p></p><p><b>Make Your Mark. Shape Your Future.</b></p><p>It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER</p><p></p><p><b>Who You Are</b></p><p>Are you a dynamic, hands-on data and analytics leader with a knack for turning numbers into game-changing business strategies? Join us and unleash your passion for data in a collaborative, remote setting. With your proven expertise in crafting and executing digital analytics strategies, you'll drive impactful decisions and fuel long-term growth. If you're agile, adaptable, and precise, we want you on our team to deliver insights that make a difference!</p><p></p><p>A remote position with business operating hours within the CET zone. Please note that this position is not able to support visa sponsorships.</p><p></p><p><b>What You’ll Do</b></p><p></p><p>As a <b>Data and Analytics Senior Manager</b> for the EMEA &amp; ANZ regions, you’ll play a pivotal role in shaping and executing the digital analytics strategy. Specifically, you’ll:</p><p></p><ul><li><b>Analytics Strategy and Alignment: </b>Collaborate with the Senior Performance Manager to establish KPIs and redefine analytics strategies for core brands, leveraging expertise in data layers.</li><li><b>Campaign Analytics Leadership: </b>Work with digital agencies to develop attribution models and translate campaign performance into insights, while improving data visualizations and reporting.</li><li><b>Event Tracking Management: </b>Implement and manage event tracking and pixel audits to ensure accurate performance monitoring.</li><li><b>Naming Convention Oversight: </b>Define and maintain campaign naming conventions annually, ensuring compliance across all markets.</li><li><b>Dashboard Design and Training: </b>Create dashboards in Data Studio, collaborate on data visualizations, and provide training to ensure effective use by stakeholders.</li><li><b>Data Integration and Reporting: </b>Develop dashboards and reports for clear insights to internal stakeholders.</li><li><b>Strategic and Hands-on Balance: </b>Combine hands-on analytics work with strategic planning and development.</li><li><b>Cross-functional Collaboration: </b>Partner with digital, e-commerce, insights, and brand teams for impactful analytics solutions.</li><li><b>Google Analytics Management: </b>Utilize Google Analytics for data analysis to inform media strategies and support business needs with training and presentations.</li><li><b>Ad-hoc Data Support: </b>Provide data for presentations to regional leadership and corporate teams as needed.</li><li><b>Training and Development: </b>Lead analytics training for the region, especially for non-digital-savvy employees, and contribute to the annual Digital Summit.</li></ul><p></p><p><b>Who You Are</b></p><p></p><p>You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:</p><p></p><ul><li>Strong working experience in digital and marketing analytics, with expertise in planning and managing integrated, cross-channel campaigns, and proficiency in Google Analytics and Google Tag Manager.</li><li>Skilled in digital display, biddable media (search/programmatic and paid social), and familiar with analytics platforms like Datorama, Tableau, and Power BI.</li><li>Proven ability to design and build dashboards, particularly in Data Studio, and deliver insights to improve ROI and marketing efficiencies across international markets.</li><li>Strong understanding of brand fundamentals, GDPR, data privacy regulations, and web marketing functions, including SEO, CRO, UX, and web analytics.</li><li>Excellent leadership, communication, and presentation skills, with the ability to translate data into actionable business insights and manage both strategic and tactical responsibilities.</li><li>Experience working in a global, matrixed organization, with proficiency in English and ideally another European language.</li><li>Willingness to travel.</li></ul><p></p><p><b>What You’ll Receive</b></p><ul><li>An attractive salary &amp; benefits package</li><li>Discounts on Stanley Black &amp; Decker tools and other partner programs</li><li>Excellent opportunities for continuous professional development</li></ul><p></p><p><b>How You’ll Feel</b></p><p>We want our company to be a place you’ll