Vice President of Marketing

Company Overview: Alba Wheels Up, International is a leading player in the logistics and customshouse brokerage industry. With a strong presence and a reputation for excellence, we provide comprehensive solutions to our clients, ensuring seamless supply chain management and efficient customs clearance, global transportation, unparalleled technology, and trade sensitive services. As we continue to grow organically and through M&A, expand our business and reach new markets and services, we are seeking a dynamic and experienced Vice President of Marketing to join our team and lead our marketing initiatives.

Position Overview: Reporting to the Chief Revenue Officer, as the Vice President of Marketing, you will be responsible for helping to develop and implement strategic marketing plans to drive business growth and enhance our brand presence in the logistics and customshouse brokerage industry. You will lead Alba’s marking initiatives, working closely with cross-functional and executive teams to ensure alignment with business objectives and deliver exceptional results. This role requires a deep understanding of marketing, branding, search engine optimization (SEO), media relations, and a proven track record in driving marketing initiatives in a similar industry.

The successful candidate will have the opportunity to create and build the marketing team and execute the overall strategic plan in line with corporate objectives.

Key Responsibilities:

• In conjunction with the CRO and the Executive Leadership Team, develop and execute the overall marketing strategy to achieve business objectives, enhance brand awareness, and drive customer acquisition with existing and new, innovative service offerings.
• Oversee the development and execution of comprehensive marketing campaigns across various channels, including digital, social media, print, and events.
• Collaborate with internal stakeholders, including sales, operations, and senior management, to ensure marketing efforts are aligned with business goals and drive revenue growth.
• Manage the company's brand identity and ensure consistent messaging and visual representation across all marketing channels and collateral.
• Drive search engine optimization (SEO) initiatives to improve organic search rankings and drive relevant traffic to the company's website and digital platforms.
• Develop and maintain strong media relations, serving as the company spokesperson and managing media inquiries, press releases, and media opportunities.
• Monitor market trends, competitor activities, and industry developments to identify opportunities for differentiation and growth.
• Leverage data analytics and marketing metrics to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.
• Stay abreast of emerging marketing technologies and trends, and provide recommendations on adopting new tools and platforms to enhance marketing efforts.

Requirements

• Bachelor's degree in marketing, business administration, or a related field. MBA preferred.
• Proven experience in a senior marketing leadership role within the logistics industry or a related field.
• Deep knowledge of marketing principles, branding strategies, SEO, digital marketing, and media relations.
• Strong leadership skills with the ability to inspire and motivate a team to achieve ambitious goals.
• Exceptional strategic thinking and problem-solving abilities with a data-driven approach.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Proficient in utilizing marketing tools, CRM systems, and analytics platforms to drive marketing effectiveness.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.

If you are a results-oriented marketing leader with a passion for the logistics and customs house brokerage industry, we would love to hear from you. Join our team and play a pivotal role in shaping the marketing landscape of our organization while driving our business forward.

Alba Wheels Up is an equal opportunity employer