Product Manager, Marketing (parental cover)

KAYAK/momondo, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business. As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world. KAYAK is seeking a Product Manager, Marketing to own and optimize our SEM Marketing Landing Pages—the critical first touchpoint for millions of travelers finding their perfect trip through search marketing. In this fixed-term role ( 12-18 months ), you will bridge marketing performance with user experience, driving measurable improvements through rigorous experimentation and data-driven optimization. As Product Manager for SEM Landing Pages, you will lead a cross-functional team including Engineering, Design, SEO, and Performance Marketing to develop, test, and iterate on landing page experiences that convert. You will own the hypothesis-to-insight pipeline: identifying opportunities, designing A/B tests, analyzing results, and translating findings into actionable product improvements. This role requires both strategic thinking and hands-on execution, as you'll need to balance long-term vision with the discipline of rapid testing and learning. This position requires you to commute to our Berlin office 3 times a week. In this role, you will: Own the SEM landing page product roadmap, prioritizing features and experiments based on conversion impact, user experience, and alignment with marketing objectives Design and execute a continuous testing program, developing hypotheses, running A/B and multivariate tests, and driving statistically rigorous analysis to inform product decisions Lead cross-functional collaboration with Engineering (who build the pages), SEO (for organic/paid alignment), Design (for user experience), and Performance Marketing (for campaign strategy and goals) Manage the full product lifecycle for landing page features, from initial concept and user research through technical requirements, sprint planning, launch, and post-launch measurement Analyze performance data using SQL, analytics tools, and testing platforms to identify friction points, growth opportunities, and winning variations Champion the user perspective while balancing business goals, ensuring landing pages deliver value to travelers while meeting marketing efficiency targets Communicate insights and progress to product leadership and marketing stakeholders, translating test results into strategic recommendations Drive continuous improvement through itera