Email Marketing Manager

Who We Are

Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, Our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.

Description

As an Email Marketing Manager at Verily, you will develop and manage our email marketing strategy and execute campaigns from end to end in support of Verily’s objectives. You will help shape our strategy for acquisition, conversion, and engagement for a variety of Verily’s key audiences and personas. You bring deep knowledge of managing an email CRM, Salesforce Marketing Cloud (Exact Target) and optimization of audience engagement.  You will work closely with the marketing managers, designers, user experience researchers, product managers, and project leaders to create campaigns that meet project goals. You will make strategic decisions on balancing and prioritizing internal and external team campaigns and initiatives. You bring creativity and project management skills with great attention to detail and an affinity for metrics.

Responsibilities: 

• Support the management of Salesforce Marketing Cloud instances, including setup, QA, launch, and analytics reporting of all campaigns and user journeys.
• Create and manage behavior-based journeys using Automation Studio and Journey Builder in Salesforce Marketing Cloud. 
• Build emails, validating functionality, and rendering across devices and email clients; proactively apply email best practices and apply A/B testing to optimize acquisition, while making suggestions, exploring, and surfacing new methods and opportunities.
• Partner with other marketing managers, product managers, design resources, and agencies to develop strategy and create assets for each campaign to achieve goals.

Qualifications

Minimum Qualifications: 

• Knowledge of Salesforce Marketing Cloud and B2C lifecycle marketing.
• 5+ years of experience and a BA/BS degree or relevant work experience in advertising or marketing.
• SQL and HTML coding experience, able to create complex lists via scripting for targeting, troubleshoot issues with HTML including rendering, platform workarounds, and create dynamic templates via scripting.
• SFMC executional experience: able to schedule emails and create automated workflows, especially as it pertains to analyzed user behavior and email engagement activities.

Preferred Qualifications:  

• Background in healthcare, medical device, or technology industries.
• Startup mentality: ability to navigate ambiguity and deliver large-scale projects in a fast moving environment.
• Metrics-driven self-starter with great multitasking and prioritization skills.
• Strong project management skills and ability to work effectively in cross-functional teams of varying sizes in a fast-paced and fluid environment.
• Strong organizational, written and oral communication skills and attention to detail.

The US base salary range for this full-time position is $103,000- $158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

 

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Why Join Us

Build What’s Vital.

At Verily, you are a part of something bigger. We are a diverse team of builders innovating at the intersection of health and technology—united by a shared spirit of curiosity, resilience and determination to make better health possible for all. This builder mindset means your fingerprints will be on the work that shapes the future of health. Fulfilling our precision health purpose starts with the health of our Veeps (what we call our employees), which is why we offer flexib