Market Research Principal Analyst, AI

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

About The Role

G2 is seeking a Market Research Principal Analyst with expertise in B2B software and a strong understanding of artificial intelligence (AI) and its applications in market analysis, consumer insights, and competitive intelligence to join our team. This role combines analytical rigor, strategic thinking, and storytelling to uncover market trends, evaluate emerging AI technologies, and deliver insights that drive business decisions. You’ll research how AI is transforming the B2B software ecosystem—analyzing vendors, products, adoption trends, and buyer behavior—to help shape G2’s ever-evolving taxonomy.

AI is amplifying Market Research analysts. We believe that in the next few years, AI will reward those who evolve from “gatherers of information” to architects of insight: those who understand technology deeply, guide AI judiciously, tell compelling stories, and steer strategic decisions. G2’s Market Research analysts put buyers first through our work in developing independent and unbiased categorization of B2B software.

At a fast paced, hyper growth company like G2, responsibilities, tasks, and projects can evolve rapidly and the ability to adapt is critical. We’re looking for someone who understands the importance of data and has the ability to convert that data into compelling narratives, and reports using their oral and written presentation skills. Insights and reports could be delivered digitally and orally to customers of G2 or buyers using G2 to make purchasing decisions. We remain 100% unbiased in our analyses, combining our technology and industry knowledge with the data/experiences of real software users.

In This Role, You Will: 

• Subject matter expertise (SME): Serves as a SME on emerging AI technology and how it is shaping other B2B software markets. Develops an authoritative view on AI and a deep understanding of what software buyers need to know to make informed buying decisions.

• Vendor engagement and revenue support: Principals on the Market Research team are primarily focused on engaging with software vendors and supporting revenue team colleagues in explaining new markets, trends, and anything related to their subject matter area(s). These engagements can come in the form of exploratory calls, joining deal-room slack channels for collaboration, presenting on webinars, and providi