Audience Data Specialist

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Job Title:

Audience Data Specialist

Department:

Advancement | Development General

Position Overview

The Audience Data Specialist is responsible for leveraging a Customer Relationship Management database (CRM) to segment and identify audiences for appeals supporting the Wexner Medical Center, James Cancer Hospital and Health Sciences Colleges that will assist in building a robust pipeline of donors. This position ensures that data requirements are documented in the appropriate tools, coordinates data requirements and data delivery schedules with the Business Intelligence and Data Science team and the project owner, will be responsible for proofing data for accuracy and campaign tracking methods. Works with Advancement Records to maintain data integrity within the donor database system.

This position will support a complex calendar of outreach using diverse data sets from enterprise systems and will be instrumental in providing accurate output, and ad hoc decision support to address strategies that increase the awareness, engagement and giving of our constituents in the annual giving levels.   

The Audience Data Specialist will need to operate with solid decision-making capabilities, judgment, consistency, and relationship building.  They must be able to handle and prioritize multiple projects at once, translate customer needs into output, and utilize MS Office while demonstrating excellent customer service and strong communication skills when working with end users. 

All members of Advancement are part of creating an inclusive culture that inspires an exceptionally diverse and talented team and are measured on their adherence to the following core competencies:  leadership, continuous improvement, teamwork and collaboration, and communication/interpersonal effectiveness.  All members are also expected to exhibit The Ohio State University’s Shared Values which include Excellence and Impact, Diversity and Innovation, Inclusion and Equity, Care and Compassion, and Integrity and Respect.

About the Wexner Medical Center

One of the nation’s leading academic health centers, The Ohio State University Wexner Medical Center offers health care services in virtually every specialty and subspecialty in medicine. Thousands of patients come to us each month for treatments and services they can’t find anywhere else. Our clinical areas of distinctiveness are Cancer, Heart, Neurology, Transplantation, Diabetes, Musculoskeletal, Digestive Diseases and Critical Care. At Ohio State Wexner Medical Center, we’re driving breakthrough health care solutions to improve people’s lives.

Duties and Responsibilities

60%      

Assists with a variety of acquisition, annual giving, and grateful patient campaigns and tactics; Project manages initiatives to keep the team on track using tools such as Workfront and Teams to share information; Coordinates with a variety of teams and vendors to ensure project management is optimized; Using tools such as Tableau, produces reports on a regular basis to drive the growth of annual giving and grateful patient pipelines forward; Monitors and codes all requests for communication opt-outs; Maintains budget tracking and submission of requests into the workday system; Participates actively in culture of philanthropy initiatives, tracking and reporting for the efforts, utilize MS Office while demonstrating excellent customer service and strong communication skills when wor