Senior Coordinator, Influencer & Community

About the Role

The Influencer & Community Senior Coordinator will play a crucial role in supporting the Influencer and Community Manager in executing Gap’s influencer strategy and fostering meaningful engagement with our social community.

This role involves close collaboration with our influencer agency, proactive community management, and assistance with ad-hoc social requests. You will help to build Gap’s social presence on emerging platforms. The ideal candidate will have a passion for social media, love for fashion, and a pulse on trending content.

What You'll Do

Influencer Support:

• Assist Influencer Manager with Influencer strategy roll out 

• Assist in coordinating with the influencer agency for all influencer requests

• Assist in the execution of creator rollouts for major brand campaigns

• Lead influencer efforts for relevant Gap’s collaborations

• Manage and create an organized calendar of influencer partnerships and deliverables.

Creative Briefing:

• Collaborate with the Influencer Manager to develop clear, detailed influencer briefs for the creative team on a bi-weekly basis

Community Management:

• Lead all community engagement efforts for the brand across platforms

• Monitor and engage with comments, direct messages, and tagged content on Gap’s social platforms to maintain an active and positive presence.

• Conduct outbound engagement to build relationships with the broader social community and influencers.

Social Posting:

• Lead influencer posting efforts

• Post content in tandem with the Social Media Coordinator across Gap’s social media platforms in alignment with the content calendar.

• Ensure posts are optimized for each platform and adhere to brand guidelines.

Ad-Hoc Support:

• Manage social media requests from the PR team, including quick turnaround posts and announcements.

• Provide on-the-ground support during photo shoots, live events or activations in collaboration with the Influencer Manager.

Who You Are

• Strong knowledge of social media platforms and best practices with an emphasis on Instagram, TikTok, YouTube and Pinterest.

• Exceptional communication skills, both written and verbal.

• Detail oriented, with a focus on organization and meeting deadlines.

• A strong eye for design and visual aesthetics, ensuring content is both engaging and aligned with brand guidelines.

• Ability to thrive in a collaborative environment and handle multiple projects simultaneously.