Corporate Director of Transient Sales
Pacific Hospitality GroupAbout the role
Corporate Director of Transient Sales
Salary: $ 125,000 annually
Company Description:
Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people’s lives by offering memorable experiences, giving back to our communities and honoring God in all that we do. We are focused on long-term value creation and sustainable growth.
Our Guiding Principles:
Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, & Fulfillment
Job Description
Job Summary:
Focus on managing and nurturing relationships with key global accounts, Legacy Collection wholesale partners, TMC’s partners for a collection of PHG Owned and Managed Properties (Legacy and Meritage). Providing support, advice and developing opportunities for key Business Travel Managers and leaders within the company. Leverage national account roster for hotels and act as a liaison for Marriott, Hilton and Hyatt branded hotels on behalf of PHG.
What You Will Accomplish
Job Responsibilities:
• Sales Functions: Execute sales activities to achieve budgeted Business Travel goals and support the growth of multiple properties, specifically AC/RI Dallas Galleria, Hotel Zessa, Doubletree Irvine Spectrum, AC Irvine, Hyatt Place Phoenix, AC Tempe, Hotel Viata and Denu.
• Account Management: Pursue and negotiate Transient accounts through various means, including telephone solicitation, outside sales calls, sales trips, trade shows, site inspections, networking, and sales entertainment.
• Marketing Strategies: Develop and implement sales and marketing strategies for TMC, Wholesale and Business Travel markets.
• Market Research: Research, analyze, and monitor financial, technological, and demographic factors to identify market opportunities and establish a leadership position. Utilize RFP Rollups and includes YoY performance.
• Client Relationships: Develop new business with key and target accounts, playing a pivotal role in hotel sales efforts.
• Sales Trips/FAMs: Plan and execute sales trips and industry-related meetings relevant to various markets and territories to develop new business travel accounts in key markets. Collaborate with property Business Travel Sales Managers on customer outreach.
• Strategic Client Management: Establish and nurture long-term business relationships with selected high-growth TMC, and BT clients.
◦ Global Hotel Alliance Accounts:
▪ Navan
▪ AMEX GBT
▪ BCD
▪ CWT
▪ CTM
▪ Amazon
▪ Southwest Airlines
▪ ABC Global
▪ Ovation Lawyers Services
▪ Apple Inc.
• Marriott/Hilton/Hyatt Ambassador:
◦ Act as brand ambassador with Marriott, Hyatt and Hilton Global Sales Organization
◦ Host quarterly calls with Business Travel Managers for PHG Branded Hotels.
◦ Collaborate with each other to discover key accounts that can be beneficial to PHG Branded Hotels.
◦ Discover new ways to generate revenue
◦ Prepare and discuss RFP season.
◦ Discuss best practices for working with the Brand Global Sales Organization
◦ Provide feedback on needs and wants to be successful within the comp-set.
◦ Share best practices for all branded hotels.
◦ Work hand and hand with Revenue Management to forecast and achieve obtainable BT goals.
◦ Hold annual wish/walk rate discussions to ensure that BT goals are obtained and to discover the best ways of driving ADR on Global Accounts.
Sales Strategy Development:
• Collaborate with the hotel’s leadership and BT Team to develop comprehensive strategies focusing on the Business Travel Market. This involves identifying target markets, setting sales targets, and devising effective plans to achieve them.
Market Analysis:
• Conduct market research to understand the local business travel landscape in each destination. Provide insights into consumer behavior, market trends, competitor analysis, and opportunities for growth.
Relationship Management:
• Cultivate and maintain strong relationships with key clients, corporate accounts, and other stakeholders. Enhance partnerships to generate leads and drive business.
Responding to Marriott, Hyatt and Hilton Global Leads:
• Responding to Brand Global Leads and ensuring all leads are actioned in a timely manner.
Local Accounts:
• Uncovering new Local Accounts in each respective destination market. Working with cur
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