Senior Marketing Manager - Consumer

Why AstraZeneca:  

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.  

This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life. 
 

What You’ll Do: 

The Senior Marketing Manager of Consumer will be responsible for the execution of consumer marketing efforts in the US on Enhertu. This position is in person, based in Gaithersburg, MD and will report to the Director of NPP and Consumer Marketing, Enhertu.  

• Support the creation of consumer campaign strategies that build brand awareness and engagement 

• Lead implementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave  

• Collaborate across the consumer team to use information and data to create and optimize strategies and campaigns 

• Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media plan, performance and execution 

• Contribute to a team culture built on the foundation of trust, open communication and fun 

• Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials  

• Engage the Enhertu team, across the Enhertu alliance and with cross-functional partners to ensure alignment and maximization of consumer marketing initiatives  

• Effectively manage marketing budget(s) for areas of responsibility 

Who You Are: 

• A motivated, high-energy professional with a demonstrated track record of developing and implementing data and behavioral driven marketing strategies and tactics tied to the science, that deliver strong results  

• A passionate advocate who understands the responsibility and privilege to ensure the consumer perspective and voice is represented and considered in all we do  

• A collaborator and relationship builder with a proven ability to work cross-functionally to bring media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment  

• A self-starter and out of the box thinker who brings new ideas and tactics to the table to optimize ef