Marketing Manager

Who We Are:

At Workhelix, our ambition is to lead the new category of Business Transformation Management (BTM), helping organizations adopt technologies like Generative AI. We offer two SaaS products: one for planning GenAI initiatives using workforce data, and another for monitoring ROI with advanced research methodologies. We have pioneered a task-scoring method to identify top GenAI opportunities, ensuring clear, data-driven deployment strategies. Our ROI monitoring suite applies cutting-edge economics to provide accurate, ongoing insights into the impact of GenAI implementations. Renowned AI and Economics thinkers including Andrew Ng, and cofounders Andy McAfee and Erik Brynjolfsson stand proudly behind our mission.

We maintain a culture established on four key principles: reliance on scientific evidence and debates rather than personal judgment and experience; embracing autonomy with alignment to prevent bureaucracy; encouraging speed, iteration, and rapid feedback over exhaustive planning; and fostering open, good faith discussions, allowing criticism to be delivered and received in an egalitarian environment.

Job Summary:

We are seeking a strategic and creative Marketing Manager to own and execute our marketing efforts, build our brand presence, and drive qualified leads. As our first dedicated marketing hire, you’ll have the opportunity to shape the voice of Workhelix. You’ll work closely with our founders, sales, and product teams to align marketing initiatives with company objectives. 

To be successful in this role, you’ll need to be a self-starter who doesn’t need built-out frameworks and processes. You’ll often need to build marketing strategies and materials from the ground up. However, you'll have the opportunity to work alongside leading experts in business economics and AI — including Erik Brynjolfsson, Andy McAfee, and Daniel Rock — who will provide the insights and building blocks to support your success.

 

Key Responsibilities:

Content Creation and Thought Leadership:

• Develop and maintain a weekly newsletter focused on actionable insights for enterprises implementing AI. Highlight recent research, case studies, success stories, and failures in the enterprise AI space. Include Workhelix’s perspective and actionable takeaways for readers.
• Collaborate with company leadership to create thought leadership content, including blogs, articles, and white papers.
• Manage website content, keeping it updated with best practices, industry trends, and Workhelix’s unique perspective.

 

Social Media Management:

• Establish and manage Workhelix’s social media presence on platforms such as LinkedIn, X, and others as relevant.
• Regularly post updates, thought leadership pieces, and other engaging content to both company and founder accounts.
• Monitor engagement and performance metrics to optimize content strategy.

 

Marketing Strategy and Positioning:

• Develop and refine Workhelix’s value proposition and product positioning. 
• Collaborate with Sales and Product teams to test and iterate on product positioning and messaging.
• Create messaging frameworks that resonate with target audiences and that differentiate Workhelix from competitors.

 

Marketing Execution:

• Develop GTM materials such as marketing one-pagers, FAQs, and sales enablement documents.
• Run email campaigns to nurture leads, drive engagement, and convert prospects.
• Conduct experiments to increase MQLs and optimize conversion rates through a variety of channels (organic and paid), constantly assessing experiment performance through KPI dashboards.
• Collaborate with Sales to develop and refine conference and speaking strategy for Cofounders.

 

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing in B2B or tech-enabled services companies.
• Strong understanding of marketing strategy, GTM execution, and lead generation.
• Excellent written and verbal communication skills with the ability to distill complex topics into clear and concise language.
• Data-driven mindset with the ability to experiment rapidly, analyze performance metrics, and adapt strategies accordingly.
• Ability to independently create on-brand marketing materials using design tools such as Canv