Senior Vice President, GEO and Emerging Search

Are you a visionary architect of the digital future?

CMI Media Group, an award-winning leader in healthcare media, is seeking a dynamic and influential SVP, GEO & Emerging Search to not just manage, but to define the next era of search. This isn't just a role; it's an unparalleled opportunity to shape an industry.

As a pivotal member of our leadership team, you will ignite and drive the exponential growth of CMI Media Group's already best-in-class Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) practices. Your mission? To perpetually expand our cutting-edge offerings, anticipating and dominating the evolving landscape of search and AI within the high-stakes healthcare sector. We need a strategic leader who lives and breathes innovation, capable of not just forecasting the future of search, but actively articulating and building that future for our agency and our clients.

This role is your platform to become an industry luminary. You will set the strategic vision for both our agency and the broader industry, positioning CMI Media Group as the undisputed leader in emerging search. This means regular, high-profile speaking engagements with key clients and prospects, and active, influential participation at major industry conferences, solidifying our reputation as true pioneers.

You'll lead a department of dedicated experts, empowering them to craft groundbreaking owned and organic search strategies. We're seeking a fully stacked search guru with a passion for every nuance of the discipline. Your expertise will span the entire technical and strategic spectrum:

• Deep dives: HTML tags, Schema, robust link profiles
• Strategic orchestration: Content promotion, site architecture, taxonomy
• Search engine wizardry: Influencing query results across Google, Bing, and the cutting edge of AI-driven search.

Your leadership will translate directly into client success. You'll orchestrate the development of powerful plans that don't just meet, but exceed our clients' brand and marketing objectives, overseeing flawless implementation and rigorous performance analysis to ensure measurable, undeniable impact.

As a core leader, you will be a key player in forging powerful external relationships with critical clients, innovative vendors, major search engines, and strategic agency partners. Internally, you will cultivate vital connections across all levels, ensuring seamless collaboration. Your deep expertise in the hands-on execution and insightful evaluation of SEO and GEO strategies will be the bedrock of these relationships and our collective success.

Primary Accountabilities

Strategic Innovation & Thought Leadership

• Mastermind Strategy: Oversee the comprehensive development, continuous evolution, and agile management of all SEO, GEO, and emerging search strategies across the agency, pioneering innovative processes that future-proof our capabilities and client success.
• Drive GEO & AI Leadership: Propel CMI's leadership in the rapidly evolving landscape of Generative Engine Optimization (GEO) and AI-driven search, proactively identifying and capitalizing on opportunities that redefine organic discoverability.
• Publish & Present: Spearhead the conceptualization, authorship, and dissemination of compelling POVs, case studies, and industry insights in SEO and GEO. Represent the organization as a distinguished speaker at high-profile public forums, conferences, and industry events.
• Define Success Metrics: Establish and own the advanced measurement frameworks that rigorously evaluate and demonstrate the ROI of GEO and other innovative strategies in the emerging search landscape.
• Award-Winning Collaboration: Collaborate strategically with fellow Department Leads to identify and champion collective achievements, spearheading submissions for prestigious industry awards.

Client & Business Growth

• Healthcare Industry Authority: Take the lead in establishing CMI's Media Group’s authority in healthcare-specific GEO and SEO, setting the benchmark for excellence and strategic innovation within this specialized vertical.
• Pioneer Healthcare "Firsts":