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Product Marketing Manager B2E Growth & Operations

DailyPay
New York City, United Statesfull_timeVerifiedPosted 30 Dec 2024
💰 $174,000/yr($130,000/yr$174,000/yr)

About the role

About Us:

DailyPay, Inc. is transforming the way people get paid. As the industry’s leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.

DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

Reporting to the Director of Product Marketing, the PMM of Business to Employee (B2E) Growth & Operations will lead the planning and execution of initiatives, launches, campaigns, user experience optimizations and more to grow revenue and deliver the best user experiences. This will include being the business owner for the end to end Adoption funnel of our core Earned Wage Access product. This person will sit at the intersection of Product & Commercial & Marketing teams to enable DailyPay to achieve its quarterly and annual revenue targets.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

You will be encouraged to think and act both strategically and tactically to deliver things across a wide spectrum: product inception to launch, customer experience optimizations, objection handling, re-positioning of existing products through enablement and uncover any other opportunities to drive the business forward. You are a self-starter, detail-oriented and comfortable with ambiguity in a rapidly-changing environment. You are a storyteller who uses data to inform your product marketing strategies. You are collaborative and enjoy working with and can successfully lobby stakeholders from across the business for alignment.

  • Product Growth – Partner with product managers, marketing teams, design teams and others to identify opportunities to grow program adoption among
    employees test, learn and iterate
  • Lead Cross functionally – Be the champion of the adoption funnel and manage quarterly OKR planning, weekly business reviews & building cross functional alignment across all teams and leaders consistently
  • Product Messaging, Positioning & Enablement – Build product positioning & messaging that tells compelling stories that win over prospects and customers, evangelize DailyPay and its industry-leading products to the world. Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success & support
  • Customer Obsessed – Build a deep understanding of our customers and DailyPay’s value proposition to the market and users; build scalable product feedback loops for your product and marketing teams and synthesize insights across channels
  • Product Launch – Partner with product managers from the inception of an idea to create, own, and champion go-to-market (GTM) strategy for new product features including insights & research to inform why we build something, and defining how we launch by setting objectives, audience definition, marketing and communication strategy, and measurement

What You Bring to The Team:

  • 3+ years of Growth Experience (PMM or PM), or Management Consulting
  • 2+ years of working with enablement teams
  • Experience in B2B SaaS, HCM, Payments Preferred
  • Excellent time management, prioritization and project management skills
  • Demonstrated writing, communication & critical thinking skills
  • Flexibility to learn on an accelerated curve and adapt quickly to changing needs
  • Fiercely collaborative, driven and ambitious

What We Offer:

  • Exceptional health, vision, and dental care
  • Opportunity for equity ownership
  • Life and AD&D, short- and long-term disability
  • Employee Assistance Program
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited PTO
  • 401K with company match

 

Pay Transparency.  DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a

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Company

DailyPay

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