Digital Marketing Analyst

One Goal, One Passion - Growth is Everything at Window Nation
Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. One Goal, One Passion - Growth is Everything at Window Nation.
The Digital Marketing Analyst will support Window Nation's Digital Marketing team by analyzing digital marketing efforts to optimize online campaigns and improve ROI. The ideal candidate is a seasoned Analyst, capable of unlocking the power of data and driving strategic decision-making across our digital marketing channels. In this critical role, you will leverage your 3-5 years of experience to dive deep into the web, paid media, and organic data, providing actionable performance insights and diagnosing underperformance. This candidate is highly driven to leverage data for problem-solving and delivering insights that drive impactful marketing decisions. 
If you are a data-savvy marketer with a passion for uncovering the "why" behind the numbers, and you're excited about the challenge of transforming data into actionable insights that drive business results. In that case, we want to hear from you! 
Window Nation is a rapidly growing organization located in 26 different demographic markets in the United States. The company plans to double in size within the next five years. This position is integral to implementing efficient and sustainable marketing practices under the direction and collaboration of the Marketing Leadership team. 

Core Role Responsibilities

• Analyze website, paid media, and organic data to identify trends and opportunities. 
• Conduct in-depth analysis to understand customer behavior, campaign performance, and channel effectiveness. 
• Develop and maintain dashboards and reports to track KPIs and provide actionable insights to stakeholders. 
• Ensure data accuracy and integrity through regular audits and quality checks. 
• Uncover insights that lead to performance gains and diagnose underperformance across marketing efforts. 
• Translate data analysis into clear, actionable marketing strategy and optimization recommendations. 
• Collaborate with marketing teams to implement data-driven initiatives and A/B tests. 
• Provide strategic guidance on campaign targeting, budget allocation, and channel mix. 
• Implement and manage tracking and analytics tools across various platforms. 
• Stay up to date on the latest analytics technologies and industry best practices  
• Work closely with traditional marketing, sales, and IT teams to align goals and optimize performance. 
• Communicate findings and recommendations effectively to both technical and non-technical audiences. 
• Design and implement a robust testing framework to evaluate the impact of site design changes, promotions, creative variations, and paid media optimizations. 
• Collaborate with marketing teams to develop and execute A/B and multivariate tests, ensuring proper statistical validity and data integrity. 
• Implement and maintain tracking mechanisms to collect accurate and reliable data for testing and analysis. 
• Analyze test results, identifying winning variations and providing actionable insights to optimize marketing campaigns and improve user experience. 
• Foster a culture of experimentation and data-driven decision-making, championing testing as a core component of the marketing strategy. 
• Assist in special projects and other duties as assigned. 

Basic Qualifications

• 3-5 years of experience in digital marketing analytics, with a proven track record of delivering insights that drive business results. 
• Strong analytical and problem-solving skills, with the ability to extract meaningful insights from complex data sets. 
• Expertise in web analytics tools (e.g., Google Analytics), data visualization tools (Power BI), and Excel. 
• Excellent communication and presentation skills, with the ability to translate data into clear and compelling stories. 
• Ability to think strategically and connect data insights to broader business goals 
• Solid understanding of digital marketing channels, including paid search, social media, SEO, site analytics, and email marketing 

Preferred Qualifications

• Experience leading testing design for a performance marketing team 
• Familiarity with SQL or other data query languages 
• Knowledge of statistical analysis and experimentation. 
• Experience in the home improvement industry. 
• Experien