About Hightouch

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.

At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.

About The Role

As a Value Engineer at Hightouch, you will partner with our sales team to help prospects and customers quantify the business value of activating their data with Hightouch. You will own customer-facing Business Value Assessments end-to-end: discovery, value mapping, ROI/TCO modeling, and executive presentation. The role leans Enterprise, but you will also work alongside Mid-Market and full sales teams where the engagement calls for it.

Equally important, you will help build the frameworks, playbooks, and operating motion that bring value selling to life across the GTM org. You will partner closely with Enablement, sales leadership, and SE leadership to make value selling part of how Hightouch sells, not just something the VE team owns.

This is the first hire on a function that is actively scaling. You will have outsized impact on the deals you touch, the playbooks the field adopts, and the trajectory of the function itself.

What You'll Do

• Lead Business Value Assessments end-to-end for Enterprise prospects and customers, from value discovery through ROI/TCO modeling to executive readout. Engage with Mid-Market deals and the broader sales org where the situation warrants.
• Build directional business cases that earn the right to a CFO conversation, then sharpen them to defensible models with customer data.
• Partner with AEs, Solutions Engineers, and sales leadership across Enterprise and Mid-Market on the deals that matter most.
• Translate Hightouch product capability into measurable business outcomes that executive buyers care about (revenue, retention, efficiency, risk).
• Present findings to economic buyers and committees: CFO, CMO, CDO, VP Marketing, and equivalent.
• Design and build the frameworks, playbooks, calculators, and assets that make value selling repeatable across the GTM org. Not just for VE, but for AEs and SEs to use on their own deals.
• Partner with Enablement and sales leadership to roll out value-selling practices across the field. Help shape the training, the materials, and the operating cadence that scale value selling beyond a handful of high-touch engagements.
• Contribute to Business Value Realization for existing customers, tracking adoption and quantifying the value delivered post-sale.
• Contribute to the AI and agentic capabilities we are building to scale value selling across the field. Whether that is shaping the workflows, designing the agents, or testing them in real engagements, you help drive the direction and the buil