Analyst, Media Analytics

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

This position is on the Decision Sciences team with a charter to provide valuable insights that enable next level data-driven decision making by our Marketing and Media teams. As a Media Analyst, you will work in a high-visibility and fast-paced environment, delivering analyses that support initiatives that have a tangible impact on Peacock’s growth and success as it establishes itself as a major player in the streaming landscape.

Responsibilities:

• Maintain data quality processes and support cross-functional initiatives to drive business objectives and strategy
• Query and analyze complex data sets to develop customer insights that drive decision-making
• Collaborate with team members and business stakeholders (e.g., Marketing, Strategy, etc.) to define business needs, craft analytical approaches, and develop data solutions
• Help maintain a holistic measurement of media performance across attribution tools
• Utilize Marketing Mix Model (MMM) measurement to understand media impact and optimize spend across marketing channels
• Synthesize complex analyses, KPIs, and concepts into digestible presentations for a variety of audiences
• Help contribute to a diverse, equitable, and inclusive work culture at Peacock

Qualifications

• 1+ years of analytical experience working with large, complex data sets and analytical tools
• Proficiency in SQL, Excel, and at least one additional programming languages used for data analysis (e.g., R, Python, etc.)
• Interest in media measurement techniques in the Streaming and Entertainment industry
• Team oriented and collaborative with an aptitude and willingness to learn
• Strategic thinker with ability to derive conclusions and recommendations from raw data 
• Bachelor’s degree in Marketing Analytics, Business Analytics, Data Science, Statistics, Economics or other relevant quantitative fields
• Experience with media and advertising channels (e.g., Search, Display, Social, etc.) is a plus
• Knowledge and experience with optimization, linear programming, and scenario planning is a plus

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $65,000, - $95,000

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