Job Description Summary

The Senior Global Marketing Manager is responsible for the strategic and financial performance of the ABG and accessory devices as part of the Specimen Acquisition platform through comprehensive and timely Marketing and Product strategy development and execution.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Responsibilities

• Develop and execute marketing and product strategies to achieve or exceed the business unit objectives of innovation and growth for their product families. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, managing product lifecycles, forecasting pricing strategies and guidelines, etc.

• Define and execute product strategy, multi-generational product roadmaps, development priorities, and release planning that meets or exceeds customer expectations.

• Develop and execute worldwide marketing plans, including clinical study planning, advertising and promotion, sales tools, public relations, public policy, seminars, etc.

• Develop a global sales and marketing plan that defines market development, marketing activities, promotions strategies and related objectives.

• Develop competitive strategies thorough competitive intelligence and market analysis.

• Support the Global Product Development System (GPDS) process as a core team member (CTM) and is accountable for completion of respective marketing deliverables, if assigned. Includes driving market-related initiatives through communications and collaborative efforts with all levels of other functional areas represented on the project teams (e.g. R&D, Regulatory Affairs, Clinical and Scientific Affairs, etc.)

• Effectively partner and collaborate with regional marketing and sales leaders, R&D and Clinical Scientific Affairs, Business Development, and other functions to ensure development and execution of comprehensive marketing and product strategy.

• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

• Support additional marketing efforts as required by the platform team

Minimum Requirements:

• Bachelor's degree; MBA preferred.

• Five years of related product marketing experience.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

PDN

Primary Work Location

USA NJ - Franklin Lakes

<