Channel Account Manager (LATAM)

Description

Sprout Social is looking to hire a Channel Account Manager (LATAM) for the Alliances & Channels team.

Why join Sprout’s Alliances & Channels team?

Sprout’s Alliance and Channel partnerships are essential to running and scaling the business. Joining our Alliances & Channels team means you’ll be at the intersection of many parts of the company, with high visibility and impact of your work. As part of this team, you’ll have the opportunity to build and support the company’s most critical partnerships and leverage those relationships to give Sprout a competitive advantage and drive revenue. And as a relatively small and new team, there is a ton of opportunity to create, design, and build a new source of material impact on the business.

What you’ll do

• Act as the primary point of contact and relationship owner for a portfolio of international resellers, driving their growth and overall performance.
• Cultivate and maintain strong, trust-based relationships with key stakeholders within each reseller organization.
• Develop and execute joint business plans with resellers, establishing clear objectives, strategies, and measurable KPIs to achieve mutual success.
• Work with resellers to develop accurate sales forecasts and manage a healthy pipeline of opportunities within their territories.
• Monitor and analyze reseller performance metrics and KPIs, proactively identifying areas for improvement and implementing strategies to increase revenue and market share.
• Conduct regular business reviews with resellers and internal stakeholders to evaluate performance, uncover new opportunities, and ensure alignment on growth objectives.
• Provide timely and comprehensive updates to management on reseller performance, forecasts, key activities, and overall channel health through regular communication and reporting.
• Partner cross-functionally with internal teams (e.g. Enablement, Sales, Marketing, Product Management, Customer Support) to ensure seamless alignment and the successful execution of channel initiatives, and ensure resellers possess the necessary training, resources, and support to sell and support Sprout Social’s products.
• Maintain a deep understanding of Sprout Social’s product offerings and relevant industry trends to effectively communicate value propositions to resellers
• Assist with the development and delivery of a Reseller Partner Program
• Identify, recruit, and onboard new strategic reseller partners in target international markets in alignment with our channel strategy and growth objectives.
• Ensure reseller activities comply with relevant international regulations and company ethical standards.
• Willingness to travel internationally as required to build and maintain strong reseller relationships.

What you’ll bring

Sprout Social is seeking a highly motivated and results-oriented Channel Account Manager (LATAM) with strong business acumen to join our expanding Alliances & Channels team. The ideal candidate will be passionate about driving growth through reseller relationships and possess a keen understanding of how to build mutually beneficial partnerships.

The minimum qualifications for this role include:

• 3-5 years of experience in channel sales, with a demonstrable track record of exceeding revenue targets through reseller partnerships.
• Experience working with international resellers, understanding the nuances of different business cultures, market dynamics, and partner business metrics
• Fluency in Brazilian Portuguese
• Solid business acumen with an understanding of reseller business models, financial metrics, and revenue drivers
• Willingness to travel internationally as required
• Strong understanding of SaaS solutions

Preferred qualifications for this role include:

• Fluency in Spanish is a plus
• Proficiency in using CRM systems (e.g., Salesforce) and partner relationship management (PRM) platforms.

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Complete Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organization.
• Meet the rest of the Alliances & Channels team and join team meetings

Within 3 months, you’ll start hitting your stride by:

• Partner with the Manager to define key success metrics for your role and how you will measure against them.
• Review existing reseller documentation, historical performance, and refine the strategy for your assigned resellers
• Connect with y